Brand Tone

caring, supportive, professional, and informative

Brand Values

• •Care and Compassion
• •Dignity and Respect
• •Quality and Innovation
• •Practicality and Ease of Use
• •Affordability
• •Improving Quality of Life

Best Practices

• •Empathy First: Always approach content from the perspective of the carer or the individual with care needs. Use language that shows understanding of their challenges and aspirations.
• •Clear and Simple Language: Avoid overly technical jargon. Information should be easy to understand, accessible, and directly address the benefits of the products in a straightforward manner.
• •Focus on Solutions and Benefits: Highlight how the products solve specific problems or improve the quality of life, emphasizing comfort, dignity, safety, and independence.
• •Maintain a Respectful and Dignified Voice: The language should always be respectful of the individuals using the products. Focus on empowerment rather than vulnerability.
• •Be Informative and Authoritative (but approachable): Provide genuinely helpful information that positions Medoris Care as experts in their field, while maintaining a supportive and approachable demeanor. Share knowledge through blog posts and product descriptions.

Social Perception

specialist, reliable, and compassionate provider

Copy Examples

• •Headline: Rediscover Comfort and Independence: Thoughtfully Designed Adaptive Clothing. Body: At Medoris Care, we understand that dignity and ease are paramount. Our range of adaptive clothing is crafted with care, ensuring a comfortable fit and stress-free dressing for those with specific needs. Because everyone deserves to feel their best, every day.
• •Headline: Sensory Solutions for Calmer Days: Supporting Loved Ones with Dementia. Body: Navigating dementia requires understanding and the right support. Our sensory products are lovingly designed to provide comfort, reduce anxiety, and encourage engagement. Let us help you create a more serene and supportive environment.
• •Headline: Expertly Crafted for Your Peace of Mind: Pressure Care You Can Trust. Body: Preventing pressure sores is crucial for comfort and health. Medoris Care offers a specialist range of positioning and pressure care products, developed with years of expertise, to ensure optimal support and relief. Quality care starts here.
• •Headline: Making Everyday Tasks Simpler: Practical Aids for Independent Living. Body: We believe in empowering independence. Our selection of aids for daily living is designed to make everyday routines easier and more manageable. From adaptive cutlery to dressing aids, find practical solutions that make a real difference.
• •Headline: Dedicated to Care, Designed for Life: Your Partner in Wellbeing. Body: For over 15 years, Medoris Care has been committed to providing innovative and affordable care solutions. We combine practical experience with thoughtful design to improve the quality of life for those you care for. Explore our range and feel the Medoris difference.