Brand Tone

Sentimental, Emotional, and Promotional

Brand Values

• •Connection and Relationships
• •Memory and Nostalgia
• •Personalization and Uniqueness
• •Thoughtful Gifting

Best Practices

• •Lead with Emotion, Follow with Features: Always start with the feeling the product evokes (love, nostalgia, connection). The technical feature (photo projection) should be presented as the how behind the why.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share their stories and reactions. Reposting this content is more authentic and powerful than brand-created ads. Feature customer photos and testimonials prominently on the website and social media.
• •Use Storytelling for Occasions: Frame all marketing around specific life events. Create campaigns for Valentine's Day, Mother's Day, Father's Day, anniversaries, graduations, and even memorials. This provides context and urgency.
• •Emphasize "Your Photo" in Every Message: The key differentiator is personalization. The words "your," "custom," "personalized," and "unique" should be central to the copy to reinforce that the product is made specifically for the customer.
• •Be Transparent to Build Trust: Acknowledge potential customer concerns proactively. For example, provide clear and realistic shipping timelines on the product page. Add a detailed FAQ section addressing common questions about photo quality and product care. This can help manage expectations and reduce negative reviews.

Social Perception

Mixed, with positive feedback on the product's novelty, emotional impact, and unique gifting aspect (the 'wow factor'). However, there are significant negative perceptions regarding shipping times, product quality discrepancies, and customer service issues, leading to questions about the brand's business model and originality.

Copy Examples

• •The gift that says 'I love you' in a thousand unspoken ways. This year, give her a memory she can hold forever. Our Photo Projection Necklace captures your most precious moments. ✨ Surprise her for your anniversary. Tap to create yours.
• •Tag the person you'd put in your friendship bracelet. ❤️ #bestfriendgifts #photonecklace #sentimentaljewelry #bffgoals
• •They're not just pets, they're family. Keep your furry friend with you always with a custom Medividi keychain. A perfect way to honor your bond or remember a beloved companion. 🐾 Click to personalize with your favorite photo.
• •Your Favorite Memory, Worn Close to Your Heart. The unique gift that reveals a hidden photo with a glance. Perfect for any occasion. Shop Now & Get 50% Off.
• •Hi [Customer Name], we hope you're enjoying your special Medividi piece. Life is full of new moments worth celebrating. Whether it's a new addition to the family, a graduation, or just a moment of joy you want to save, our personalized jewelry is here to hold it. As a thank you for being a part of our community, here's 20% off your next order. Create a new memory today.