Brand Tone

Professional and Competent, Trustworthy and Reliable, Caring and Customer-Focused, Informative and Solution-Oriented, Established and Experienced

Brand Values

• •Health and Well-being of Customers
• •Quality
• •Honesty and Fairness
• •Reliability and Discretion
• •Competence and Expertise
• •Personalized Service and Customer Orientation
• •Responsibility and Loyalty
• •Teamwork and Solution-Focus
• •Accessibility

Best Practices

• •Prioritize Clarity and Empathy: Given the nature of medical supplies, the language should be clear, easy to understand, and empathetic to the user's needs and potential vulnerabilities. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize Trust and Reliability: Consistently highlight the company's experience, certifications, awards, and commitment to quality and honest service to build and maintain trust.
• •Focus on Solutions and Benefits: Frame product descriptions and service explanations around how they solve a problem or improve the customer's quality of life, rather than just listing features.
• •Maintain Professionalism with a Human Touch: While the tone is professional, ensure it remains approachable and caring. Use "you" and "your" to speak directly to the customer and acknowledge their health as the primary concern.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, blog posts, or any future social media content, the tone and core messages should remain consistent, reinforcing the brand's values and identity. Develop a simple style guide if necessary.

Social Perception

Customers likely perceive MEDITECH Sachsen GmbH as a reliable and honest provider of medical supplies, offering good quality advice and a wide range of products. The numerous awards based on customer surveys suggest a generally positive perception regarding consultation and fair practices. Employee perception is mixed. While some employees appreciate aspects like interesting tasks, the average rating of 3.7 suggests room for improvement in areas like company culture and salary.

Copy Examples

• •Headline: Your Health. Our Priority. Expert Advice and Quality Medical Aids. Body: At MEDITECH Sachsen, we've been dedicated to your well-being for over 30 years. From mobility solutions to daily living aids, find reliable products and compassionate support online at meditech24.de and in our 26 stores. Your journey to better health starts here.
• •Headline: Regain Independence with Trusted Support. Body: Living with health challenges requires the right tools and a partner you can trust. MEDITECH Sachsen offers a wide range of rehabilitation and homecare supplies, backed by expert advice to help you find the perfect fit for your needs. Explore discreet and dependable solutions today.
• •Headline: Quality You Can Rely On. Service You Can Trust. Body: Awarded for our honesty and consultation excellence, MEDITECH Sachsen is committed to providing high-quality medical products and personalized care. Our experienced team is here to guide you. Because when it comes to your health, only the best will do.
• •Headline: Comprehensive Care, From Our Stores to Your Home. Body: Whether you visit one of our 26 Sanitätshäuser or shop online, MEDITECH Sachsen delivers a complete range of medical supplies and aids. We focus on solutions that enhance your comfort and quality of life, supported by our knowledgeable and caring professionals.
• •Headline: Expert Solutions for Everyday Well-being. Body: Don't let health concerns limit your life. MEDITECH Sachsen provides expert advice and a vast selection of aids for therapy, nursing, and daily independence. Discover how our commitment to quality and your health can make a difference.