Brand Tone

Authentic, Warm, and Nature-centric. The language used is evocative and focuses on the sensory experience and inherent quality of olive wood. The copy is straightforward and educational, positioning the brand as a knowledgeable and trustworthy source.

Brand Values

• •Sustainability
• •Quality & Durability
• •Craftsmanship & Authenticity
• •Natural Beauty

Best Practices

• •Always connect the products back to their sustainable origins. Use phrases like "giving wood a second life," "eco-friendly," and "sustainable consumption" to reinforce this core value.
• •Describe the products in a way that engages the senses. Talk about the "warm tones," the "unique feel," and the "soul" of the wood to create an emotional connection.
• •Emphasize that because of the natural wood grain, no two products are exactly alike. This frames each item as a personal, one-of-a-kind piece of art.
• •Briefly explain why olive wood is special—its hardness, durability, and natural properties. This builds trust and justifies the product's quality and price.
• •The copy's style should mirror the product's aesthetic. Use a clean, clear, and warm tone. Avoid overly trendy slang or complex jargon to maintain a timeless and authentic voice.

Social Perception

The brand is seen as a provider of high-quality, aesthetically pleasing, and durable natural products. Customers highlight the quality and value of the products. The business appears transparent, offering customer support, a clear return policy, and secure payment options.

Copy Examples

• •More than just a bowl, it's a piece of nature for your home. Each swirl in the olive wood tells the story of a sun-drenched grove. Hold a piece of soul and sustainability in your hands. #medinamood #olivewood #handmade
• •Transform your kitchen with the timeless beauty of olive wood. Durable, naturally beautiful, and sustainably sourced. Our handmade utensils are crafted to last a lifetime. Discover the collection.
• •medina mood: Where Sustainable Design Meets Natural Soul. Explore handcrafted olive wood treasures.
• •Hi [Name], Did you know our olive wood comes from trees that have finished bearing fruit? We believe in giving beautiful materials a second life. Discover how we turn sustainable wood into unique, handcrafted designs for your home.
• •Protect your surfaces with a touch of nature's art. These aren't just coasters; they are individual slices of history, handcrafted from durable and unique olive wood. The warm tones and rich grain make every sip a special occasion. Perfect for the nature lover with a sense of quality.