Brand Tone

Professional & Stylish, Aspirational & Modern, Customer-Centric & Detail-Oriented

Brand Values

• •Quality & Superiority
• •Innovation & Modernization
• •Style & Comfort
• •Functionality
• •Empowerment
• •Care for Professionals

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., "Professional," "Stylish," "Innovative," "Empathetic," "Authoritative") and, equally important, adjectives it is *not* (e.g., "Casual," "Clinical/Cold," "Outdated"). Provide examples of "do" and "don't" phrases.
• •Prioritize "Modern" and "Style" in Language: Consistently use words that evoke sophistication, contemporary design, and a fashion-forward approach. Refer to the fusion of "function and form."
• •Emphasize Quality and Detail: Use descriptive language that highlights the premium nature of the materials, the thought behind the design ("detail-first"), and the superior comfort and fit.
• •Speak to the Professional's Aspiration: Frame the product not just as a uniform, but as a tool that helps medical professionals feel more confident and empowered, potentially leading to better patient experiences.
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website (product descriptions, "About Us" page) is mirrored in social media posts, email marketing, and any customer service interactions. Regular content audits can help enforce this.

Social Perception

As a Disruptor, Stylish & High-Quality, Influencer Endorsed, Emerging Brand

Copy Examples

• •Headline: Elevate Your Professionalism. Experience Mediformlondon. Body: Don't just wear scrubs, make a statement. Our meticulously designed medical wear blends high-fashion aesthetics with essential functionality, ensuring you look and feel your best. Discover the new standard in medical attire.
• •Headline: Redefining Medical Workwear. One Detail at a Time. Body: At Mediformlondon, we believe the details make the difference. From premium fabrics to contemporary cuts, our scrubs are crafted for the modern medical professional who values both style and performance. Join us in redressing the scrub game.
• •Headline: Comfort Meets Couture in the Clinic. Body: Why choose between comfort and style? Mediformlondon delivers both. Experience unparalleled comfort during your longest shifts, without compromising on a sophisticated, modern look. Designed by experts, for experts.
• •Headline: The Future of Scrubs is Here. Are You Ready? Body: Step into Mediformlondon and embrace medical workwear that works as hard as you do, while reflecting your personal style. Innovative design, superior comfort, and a look that empowers.
• •Headline: Designed by Visionaries. Worn by Professionals. Body: Born from a unique collaboration between high fashion and expert dentistry, Mediformlondon scrubs offer a fresh perspective on medical uniforms. Look sharp, feel confident, and perform at your peak.