Brand Tone

Professional & Trustworthy, Natural & Pure, Caring & Health-Conscious, Elegant & High-Quality, Approachable & Informative

Brand Values

• •Naturalness
• •Quality
• •Scientific Foundation
• •Sustainability & Regionality
• •Health & Wellbeing
• •Transparency

Best Practices

• •Always Emphasize Natural & Pure: Use words like "natural," "pure," "organic" (where applicable), "plant-derived," "gentle," "wholesome." Connect products back to nature and their beneficial properties.
• •Maintain a Professional & Knowledgeable Voice: Reflect the medical expertise behind the brand. Use clear, informative language. Avoid overly casual slang but remain accessible. Explain the science or benefits of key ingredients simply.
• •Highlight Quality and Efficacy: Use terms like "high-quality," "premium," "effective," "results-driven," "scientifically formulated." Back up claims with information about ingredients or formulation philosophy.
• •Incorporate Values of Sustainability and Care: Where appropriate, mention sustainable sourcing, eco-friendly practices, or the caring approach to product development. This resonates with the conscious consumer.
• •Be Consistent Across All Channels: Ensure the tone used on the website, product descriptions, social media posts, email marketing, and any advertisements is harmonious and instantly recognizable as Medicos. Develop a brand style guide for reference.

Social Perception

The brand's own presentation across its website and social media aims to project an image of a high-quality, trustworthy provider of natural cosmetics and health products, leveraging medical expertise and a commitment to natural ingredients. There's a general market appreciation for natural, sustainable, and scientifically-backed cosmetic products, which Medicos aims to tap into.

Copy Examples

• •Headline: Naturally Radiant. Scientifically Formulated. Body: Discover the synergy of nature's finest ingredients and medical expertise. Our [Product Name] revitalizes your skin, delivering visible results you can trust. Experience the Medicos difference. Call to Action: Shop Natural Skincare
• •Headline: Pure Ingredients. Powerful Results. That’s the Medicos Promise. Body: At Medicos, we believe in the power of nature to nurture. Founded by Dr. Dagmar C. Scheriau, our products are crafted with the highest quality, sustainably sourced ingredients for your skin's optimal health. Call to Action: Learn Our Philosophy
• •Headline: Invest in Your Skin's Future, Naturally. Body: Why compromise between nature and science when you can have both? Our [Product Category, e.g., Hyaluron Serums] are physician-formulated to deliver purity, potency, and peace of mind. Call to Action: Explore Our Collections
• •Headline: Dr. Scheriau’s Vision: Where Nature Meets Medical Science for Your Beauty. Body: Experience the Medicos approach to beauty, rooted in medical knowledge and a passion for natural solutions. Our commitment to quality and sustainability means you’re choosing the best for your skin and the planet. Call to Action: Discover the Founder's Story
• •Headline: Healthy Skin, Naturally. Trusted by Those Who Know. Body: Join a community that values pure, effective, and scientifically-backed skincare. Medicos offers a range of natural cosmetics and health products designed to enhance your wellbeing from the outside in. Call to Action: Read Our Blog for Tips