Brand Tone

professional, expert, and service-oriented

Brand Values

• •Quality and Innovation
• •Partnership
• •Expertise
• •Reliability
• •Swiss Identity

Best Practices

• •Prioritize "Partner" Terminology: Always frame the relationship as a partnership. Use collaborative language like "together," "we support you," and "your partner" to reinforce the brand's core value.
• •Speak the Expert's Language: Use precise, technical, and benefit-driven language appropriate for ophthalmologists and optometrists. Focus on how a product's features lead to better clinical outcomes, improved efficiency, or enhanced patient satisfaction.
• •Lead with Innovation and Quality: Every piece of copy should connect back to the values of high quality and advanced technology. Use terms like "leading-edge," "precision-engineered," "innovative," and "high-performance."
• •Leverage the Swiss Identity: Subtly reference the Swiss context ("for Swiss ophthalmologists," "Swiss precision") to build on a reputation of trust and quality, but without overstating it.
• •Maintain a Service-Oriented Call to Action: Conclude copy with clear, professional calls to action that encourage consultation and dialogue, such as "Request a consultation," "Speak with a product specialist," or "Arrange a personal demonstration."

Social Perception

Mediconsult is perceived as a key supplier and established player in the Swiss market. Its participation in major industry congresses and collaborations with university hospitals solidifies its image as a serious, credible partner.

Copy Examples

• •Capture the finest details. The new Optomed Lumo® delivers exceptional clarity in a portable design. Empower your diagnostics, from the clinic to the field. Partner with Mediconsult to bring leading-edge imaging to your practice.
• •Meet the Future of Ophthalmology. Join Mediconsult at the SOG Congress in Basel to experience the latest innovations in surgical and diagnostic technology. Let's shape the future of vision, together.
• •Designing Your Vision. From a single unit to a fully equipped practice, our 30 years of expertise ensure a solution that fits your budget and exceeds your expectations. We are your partner in building excellence.
• •We are proud to expand our surgical portfolio with AKTIVE vitreoretinal products. Engineered for precision and reliability, this partnership reinforces our commitment to providing Swiss surgeons with the highest quality tools available.
• •Achieve unparalleled stability and precision. The FEMTIS IOL, with its unique flap technology, ensures exact centering and fixation. Offer your patients the confidence of cutting-edge, reliable technology.