Brand Tone

professional, caring, educational, encouraging, patient, empowering, clear, understandable, supportive, and an accessible health partner.

Brand Values

• •Patient-Centric Care
• •Community Engagement
• •Education and Empowerment
• •Accessibility and Personal Connection
• •Proactive Health Management

Best Practices

• •Always Prioritize the Patient: Frame all copy from the patient's perspective. Use "you" and "your" to address them directly. The focus should be on their benefit, their health, and their peace of mind.
• •Educate, Don't Just Announce: Instead of simply stating a service is available, briefly explain its benefit. For example, instead of "We offer blister packs," use "Simplify your daily routine with our easy-to-use compliance packs, ensuring you never miss a dose."
• •Maintain a Warm and Accessible Voice: Use welcoming and encouraging language. Phrases like "Talk to our pharmacist," "We're here to help," and "Feel free to get in touch" reinforce approachability.
• •Showcase the Team: Continue to feature pharmacists and staff in social media posts. Putting a face to the name builds trust and enhances the personal connection that differentiates the brand.
• •Emphasize Community and Local Connection: Regularly mention Kelowna and the local community. Highlight participation in local events and partnerships with other local businesses to reinforce the pharmacy's status as a dedicated community institution.

Social Perception

highly trusted, reliable, and integral part of the local healthcare community. Customers view it as a superior alternative to larger chain pharmacies due to its personalized service and the genuine care demonstrated by the staff. The pharmacists are seen as knowledgeable and approachable experts who are willing to go the extra mile for their patients.

Copy Examples

• •Don't let the flu get in the way of your autumn plans. Our annual Flu Shot Clinic is here to help you and your family stay protected this season. Our pharmacists are ready to answer any questions you may have. Book your spot today—because your health is our priority. #KelownaHealth #FluShot #CommunityCare
• •Feeling overwhelmed by multiple medications? You're not alone. A personalized medication review with our pharmacist can bring clarity and confidence to your health routine. We'll ensure your treatments are working together effectively for you. Tap the link in our bio to learn more about this free service. #PatientFirst #KelownaPharmacy #HealthEmpowerment
• •Your health needs are unique. Your medication can be too. From tailored hormone therapies to allergy-friendly formulations, our compounding services create prescriptions designed specifically for you. Talk to our pharmacist to see how personalized medication can make a difference.
• •More Than a Prescription. We're your health partner. At Medicine Shoppe Pharmacy on Lakeshore Road, we take the time to know you and your health needs. With services like compliance packaging and in-depth medication reviews, we make managing your health simpler. Come experience the difference of a pharmacy that truly cares.
• •Did you know we carry the full line of Riversol skincare, developed right here in BC for sensitive skin? We believe in supporting quality local brands that align with our commitment to your health and well-being. Stop by and ask us for a sample!