Brand Tone

authoritative, educational, passionate, and trustworthy

Brand Values

• •Authenticity & Quality
• •Expertise & Knowledge Sharing
• •Preservation & Respect for Culture
• •Collector Focus
• •Legacy & Tradition

Best Practices

• •Prioritize Expertise: Always ground your copy in factual information, historical context, and demonstrable knowledge of the art, artists, and cultural significance. Showcase your authority naturally.
• •Educate, Don't Just Sell: Frame product descriptions and promotional content as opportunities to share insights, stories, and the unique aspects of each piece. Think of your copy as a mini-lesson.
• •Convey Passion Authentically: Let genuine enthusiasm for the art and artists shine through your language. Use evocative descriptions that highlight the beauty, skill, and spirit of the works.
• •Build Trust Through Transparency: Be clear about provenance (where known), condition, and artist information. Use straightforward language when discussing purchasing, selling, or consigning art.
• •Maintain a Consistent Voice Across Platforms: Whether it's a detailed website description, a social media post, or a podcast script, ensure the tone remains authoritative, educational, passionate, and trustworthy. Adapt the depth of information to the platform but keep the core voice consistent.

Social Perception

Medicine Man Gallery is perceived as a highly reputable and knowledgeable source for high-quality Native American and Western art. Customers and the art community view Dr. Mark Sublette as an expert and a passionate dealer. The gallery is seen as a trusted place for acquiring authentic pieces and for learning about the art. Their online presence, especially the YouTube channel and podcast, contributes to a perception of the gallery as an educational authority and an accessible resource. They are respected for their specialization, particularly in the works of Maynard Dixon and antique Native American art.

Copy Examples

• •Headline: Discover the Soul of the West: Authentic Art, Expertly Curated. Body: For over 30 years, Medicine Man Gallery has been the trusted source for exceptional Native American and Western art. Explore our collection, rich with history and artistry, and let our expertise guide your journey into the heart of these timeless traditions.
• •Headline: More Than an Artifact: Uncover the Stories Woven into Every Piece. Body: Each Navajo rug and Pueblo pottery piece in our gallery holds a unique narrative. Join Dr. Mark Sublette on our YouTube channel as he shares insights into the techniques, symbolism, and cultural significance that make these artworks truly invaluable.
• •Headline: Invest in Legacy: Acquire Masterworks from Maynard Dixon to Today's Leading Artists. Body: From the iconic landscapes of Maynard Dixon to the vibrant expressions of contemporary masters, Medicine Man Gallery offers discerning collectors unparalleled access to significant works of Western art. We are dedicated to authenticity and enduring value.
• •Headline: Your Trusted Partner in Collecting: Build or Refine Your Collection with Confidence. Body: Whether you are a seasoned collector or beginning your journey, our team provides transparent, knowledgeable guidance. We buy and consign art, offering fair evaluations and a commitment to preserving the integrity of every piece.
• •Headline: Beyond the Brushstrokes: The Educational Heart of Medicine Man Gallery. Body: Delve deeper into the world of Western and Native American art with our "Art Dealer Diaries" podcast and extensive online resources. We believe that understanding the art enriches the experience of collecting it.