Brand Tone

Craftsman-like & Authentic, Quality-focused & Durable, Personal & Passionate, Understated & Refined Rustic, Practical & Functional

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity
• •Made in USA
• •Customer Satisfaction

Best Practices

• •Emphasize the "Handmade" Aspect: Consistently use terms like "handcrafted," "artisan," "made-to-order," "traditional techniques" to reinforce the core value of craftsmanship.
• •Highlight Material Quality: Always mention the type and quality of leather used (e.g., "full-grain," "vegetable-tanned," specific origins if applicable), linking it to durability and a premium feel.
• •Maintain a Personal Voice (where appropriate): While professional, allow the passion of the craftsman (Colby T.) to come through, especially in "About Us" sections, blog posts, or social media interactions. This builds authenticity.
• •Show, Don't Just Tell: Use high-quality visuals (photos and videos) of the products being made and in use. This visually reinforces the craftsmanship, quality, and practical application of the items.
• •Focus on Benefits and Longevity: Connect the features (handmade, quality materials) to user benefits (durability, unique character, items that improve with age, practical organization). Frame products as long-term investments rather than disposable items.

Social Perception

Customers likely perceive the brand as a source of high-quality, durable, and aesthetically pleasing handmade leather goods. There's an appreciation for the craftsmanship and the "made-to-order" aspect. The direct involvement of the founder/craftsman (Colby T.) likely fosters a sense of trust and connection. The association with "EDC" culture suggests a target audience that values preparedness, quality gear, and often, a rugged or minimalist aesthetic.

Copy Examples

• •Headline: Timeless Craftsmanship, Modern Utility. Discover Your Everyday Essential. Body: At Medicine Man Crafts, we pour passion into every stitch. Our handmade leather goods are built to endure, designed for your daily journey. Experience the difference of true artisan quality.
• •Headline: Beyond the Pocket: Leather Goods That Tell a Story. Body: Each wallet, each valet tray, is a testament to traditional skill and the finest materials. Medicine Man Crafts isn't just about carrying your essentials; it's about carrying a piece of authentic craftsmanship.
• •Headline: The Cure for Clutter. The Art of Organization. Body: Streamline your carry with elegantly designed leather goods from Medicine Man Crafts. Handcrafted for durability and style, our pieces bring order and a touch of rustic refinement to your EDC.
• •Headline: Made by Hand, For Your Hand. Body: Feel the quality of full-grain leather, shaped with care and precision. Medicine Man Crafts offers bespoke leather essentials that age as gracefully as the traditions they're built upon.
• •Headline: Invest in Durability. Carry with Confidence. Body: Tired of gear that doesn't last? Medicine Man Crafts delivers premium, handmade leather goods designed to withstand the tests of time and adventure. Elevate your everyday.