Brand Tone

Professional, Educational, and Reassuring

Brand Values

• •Expertise and Science
• •Personalization
• •Integrity and Honesty
• •Results-Oriented Care
• •Patient Well-being

Best Practices

• •Lead with Expertise: Always frame communication from a place of knowledge. Use precise, clinical terms but immediately explain them in a simple, reassuring way.
• •Prioritize "Why" over "What": Instead of just listing a treatment, explain why it is the right choice for a specific condition and how it works scientifically. This reinforces the educational value.
• •Balance Clinical with Caring: Pair professional, scientific language with words that convey warmth, care, and understanding. Use phrases like "your unique skin," "we listen," and "a journey we take together."
• •Use Testimonials as Proof: Weave direct quotes and sentiments from client reviews into your copy. Words like "knowledgeable," " apaixonate," and "life-changing results" are powerful social proof that aligns perfectly with the brand values.
• •Maintain a Clean and Professional Aesthetic: Ensure all written content from social media captions to website text is grammatically perfect, well-structured, and free of slang or overly casual language. The visual and written presentation must always reflect the high standard of the clinical services offered.

Social Perception

Highly trustworthy and elite skin therapy expert, viewed as high-quality, effective, and personally caring.

Copy Examples

• •Science, Not Hype. Your skin deserves more than just a trend. Our approach to microneedling is rooted in dermatological science to stimulate collagen production effectively and safely. It's not magic; it's the art of skin therapy, grounded in evidence. Book a consultation to understand the science of your skin. #Medicadermis #SkinScience #Microneedling #ExpertCare
• •Your Skin Story is Unique. Your Treatment Should Be, Too. At Medicadermis, we don't follow scripts. We listen. Led by a skin therapist with 30 years of experience, we design a personalized, long-term plan for your unique skin concerns from acne to aging. Begin your journey to confident skin in a practice that truly cares. Learn more. [Link to website] #PersonalizedSkincare #Rotterdam #Huidtherapie #SkinConfidence
• •The Art and Science of Skin Health. Combining 30 years of clinical expertise with truly personalized care to achieve and maintain your best skin.
• •Are You Using Your Vitamin C Serum Correctly? Vitamin C is a powerful antioxidant, but its effectiveness depends on formulation and application. We debunk 3 common myths to help you get the most from your skincare investment... [Read more on the blog]
• •The Result of a Consistent, Expert-Led Plan. This isn't an overnight fix; it's the result of a dedicated treatment plan combining in-clinic therapy and at-home care. We tackle acne by addressing its root cause, leading to clearer, healthier skin that lasts. Ready for your own transformation? #AcneTreatment #ClearSkinJourney #RealResults #Medicadermis