Brand Tone

Reassuring & Empowering

Brand Values

• •Trust and Safety
• •Accessibility
• •Empathy and Care

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or emotional state (e.g., worry, pain, frustration). Use reassuring language to show you understand and have a solution.
• •Prioritize "Trust Signals": Consistently include phrases like "TGA Approved," "Designed in Australia," and "Customer Reviews" in product descriptions, ads, and key website pages to build and maintain credibility.
• •Focus on Empowerment: Frame the product benefits in terms of what the customer gains. Instead of saying "Our product does X," say "You can do Y." Use empowering verbs like "take back," "rediscover," "unlock," and "achieve."
• •Maintain a Unified Origin Story: Regularly and consistently refer back to the founding story of caring for family. This narrative is a powerful differentiator and reinforces the core value of compassionate care. It should be present on the "About Us" page, in email campaigns, and occasionally in social media stories.
• •Translate Features into Benefits: Don't just list technical specifications. Explain what they mean for the user. For instance, instead of "Extra-loud alarm," write "Extra-loud alerts and flashing lights so you never miss a dose, even if you're hard of hearing." This makes the features tangible and directly addresses customer needs.

Social Perception

Reliable & Life-Changing. Customers view Medforte as a trustworthy company that delivers on its promises, significantly improving their quality of life and that of their family members.

Copy Examples

• •Don't let chronic pain write your story. Take back control and rediscover the joy in your daily movements. Our TGA-approved TENS machines offer a drug-free way to manage your pain, so you can get back to what you love. Empower your relief. #MedforteHealth #PainRelief #TENS #LiveFully
• •Your Health, Your Terms. TGA-approved medical solutions, delivered with care. Shop with confidence and enjoy free, fast shipping across Australia.
• •Caring for a loved one means the world to you, but managing their medication can be a source of constant worry. Inspired by our own family's journey, the Medforte Automatic Pill Dispenser was designed to bring you and your family peace of mind. Ensure they never miss a dose, giving them independence and you, reassurance.
• •Unlock your skin's potential with our clinically-inspired LED Therapy Mask. Designed for at-home use, this TGA-approved device brings professional-level care to your routine, helping you achieve a healthier, more radiant complexion safely and effectively. It's not just skincare; it's self-care, elevated.
• •Medforte Pill Dispenser | TGA Approved & Trusted | Free AU Shipping - Give the gift of independence. Lockable, easy-to-use, and reliable.