Brand Tone

Supportive, Empathetic, Informative, Educational, Professional, Trustworthy, Community-Oriented, Friendly, and Relatable

Brand Values

• •Support: Providing comprehensive support for breastfeeding individuals and families at every stage.
• •Education: Empowering through knowledge and resources.
• •Health & Wellbeing: Promoting the health benefits of breastfeeding for both mother and child, and supporting overall maternal wellness.
• •Inclusivity & Accessibility: Offering various services (in-person, virtual) and aiming to support all families.
• •Quality: Providing high-quality products and expert services.
• •Advocacy: Championing breastfeeding and supporting mothers in the workplace.
• •Community: Building a supportive network for parents.

Best Practices

• •Prioritize Empathy and Understanding: Always approach topics from the parent's perspective, acknowledging their challenges, joys, and needs. Use language that validates their experiences.
• •Be Educational, Not Just Promotional: Focus on providing genuine value and information. Frame product promotion around how it solves a problem or supports the breastfeeding journey.
• •Maintain a Positive and Encouraging Voice: Even when discussing difficulties, aim to empower and uplift. Avoid judgmental or prescriptive language; instead, offer options and support.
• •Adapt to the Platform, but Keep Core Values Consistent: While the tone might be more informal on TikTok than on LinkedIn, the underlying values of support, expertise, and care should always shine through.
• •Use Inclusive Language: Be mindful of diverse family structures and experiences. Ensure your copy resonates with a broad audience of parents and caregivers.

Social Perception

Healthy Horizons is generally perceived as a trusted and reliable resource for breastfeeding support and products. Customers view them as knowledgeable, empathetic, and caring, often highlighting positive experiences with their lactation consultants and staff. They are seen as advocates for breastfeeding mothers, both individually and in the workplace through their corporate programs. The brand is perceived as more than just a retailer; they are a support system and educational hub. Their online presence, particularly on Instagram and Facebook, fosters a sense of community and shared experience among mothers.

Copy Examples

• •Facebook/Instagram Post (Supportive & Educational): Navigating your breastfeeding journey? You're not alone. Our certified lactation consultants are here with expert advice and a listening ear, every step of the way. From your first latch to returning to work, we're here to help you thrive. 💖 Send us a DM or visit our website to book a virtual consult! #HealthyHorizons #BreastfeedingSupport #LactationConsultant #NewMom #YouGotThis
• •Website Banner (Informative & Trustworthy): Empowering Your Breastfeeding Journey. Expert Guidance, Quality Products, and Unwavering Support. Explore resources, shop essentials, or connect with a lactation specialist today at Healthy Horizons.
• •TikTok Video Caption (Relatable & Engaging): Real talk: breastfeeding can be tough sometimes! 🤯 But we've got your back. Here’s a quick tip for [common breastfeeding challenge]. What are your go-to hacks? Share in the comments! 👇 #MomLife #BreastfeedingTips #HealthyHorizons #NewParentHacks #LactationSupport
• •LinkedIn Post for Corporate Services (Professional & Advocacy-focused): Support your working parents and foster an inclusive workplace culture. Healthy Horizons offers comprehensive solutions for establishing and managing best-practice Mother's Rooms, ensuring your employees feel valued and supported upon their return. Learn how we can help you invest in your talent: [Link to Corporate Services Page] #CorporateWellness #EmployeeBenefits #ReturnToWork #LactationAtWork #HealthyHorizons
• •Email Newsletter Snippet (Community-Oriented & Supportive): Dear [Customer Name], Welcome to the Healthy Horizons family! We believe every parent deserves support and encouragement. This week on the blog, we're discussing [topic, e.g., 'Building Your Milk Supply']. Plus, don't miss our upcoming virtual workshop on [workshop topic]! We're so glad you're here. [Link to Blog/Workshop]