Brand Tone

Professional and Expert, Personalized and Approachable, Results-Oriented and Confidence-Boosting, Modern and Innovative

Brand Values

• •Personalized Care
• •Expertise and Safety
• •Natural-Looking Results
• •Client Education and Empowerment
• •Comprehensive Approach
• •Community Focus
• •Innovation

Best Practices

• •Prioritize "Personalized" and "Customized": Consistently use language that emphasizes bespoke treatment plans and individual attention (e.g., "tailored to you," "your unique needs," "custom plan").
• •Maintain a Balance of Expert and Approachable Language: While highlighting medical expertise and advanced technology, ensure the language remains understandable and welcoming. Avoid overly technical jargon where possible, or explain it clearly. Staff bios emphasize approachability.
• •Focus on Natural Enhancements and Confidence: Frame outcomes around enhancing existing beauty, achieving subtle, natural-looking results, and boosting self-confidence, rather than drastic changes. This aligns with Dr. Aliksanian's founding vision.
• •Educate and Inform: Continue the practice of the blog by incorporating educational snippets into social media copy, explaining the "how" and "why" behind treatments, reinforcing expertise and empowering clients.
• •Showcase Real People and Diverse Results (where appropriate and with consent): While maintaining professionalism, using images and testimonials (like those implied on their Instagram and in reviews) that reflect their diverse clientele and the natural results they achieve will reinforce their inclusive and results-oriented perception.

Social Perception

Generally perceived as a premier and reputable med spa in Downtown LA. Clients seek them for a range of treatments, trusting the medical oversight. Welcoming and High-Quality Service. Inclusive. Community-Oriented.

Copy Examples

• •Headline: Your Unique Beauty, Expertly Enhanced. Body: At MedbeautyLA, we don't believe in one-size-fits-all. Our physician-led team crafts personalized treatment plans, from advanced laser therapies to subtle injectables, designed to reveal your most confident self. Discover the art of natural-looking rejuvenation in the heart of DTLA. Book your consultation today.
• •Headline: The Science of Graceful Aging. The Art of You. Body: Concerned about fine lines, skin texture, or overall radiance? MedbeautyLA offers innovative, medical-grade solutions tailored to your specific skin goals. Our experts combine cutting-edge technology with a personalized touch to deliver results that are both effective and authentically you. Learn more about our signature bootcamps.
• •Headline: More Than a Treatment, It's a Transformation. Body: Experience the MedbeautyLA difference. We go beyond standard spa services, offering a comprehensive approach to aesthetics and skincare. From customized facials to advanced body sculpting, our dedicated team is here to guide you on your journey to looking and feeling your absolute best.
• •Headline (for Men's Services): Engineered for Him: Advanced Skincare & Aesthetics. Body: MedbeautyLA provides discreet, effective aesthetic treatments designed specifically for men. Whether it's a revitalizing facial, jawline enhancement, or solutions for hair thinning, our expert team delivers natural results in a professional environment. It’s time to invest in your confidence.
• •Headline (Problem/Solution focused): Tired of Acne Scars? Ready for Renewal? Body: Don't let acne scars define your skin. MedbeautyLA’s Acne Scar Bootcamp offers a targeted, multi-modal approach to visibly reduce scarring and restore smoother, clearer skin. Our medical experts will create a custom plan for your unique needs. Reclaim your confidence.