Tono de Marca

sincere, elegant, and traditional

Valores de Marca

• •Tradition & Heritage
• •Quality & Durability
• •Sentimental & Emotional Connection
• •Artisanship
• •Customer-Centric Service

Mejores Prácticas

• •Use elegant and evocative language that conveys emotion, tradition, and prestige (e.g., 'heritage,' 'timeless,' 'precious').
• •Emphasize storytelling by framing products as part of a larger narrative, like family tradition or life milestones, to add emotional value.
• •Maintain a formal and respectful tone, avoiding casual slang or aggressive sales tactics, especially given the personal and sometimes religious nature of the products.
• •Highlight quality and origin consistently, reinforcing key differentiators such as 'French craftsmanship,' 'family workshop,' '18k gold,' and '925 sterling silver'.
• •Focus on the 'why' behind the products, explaining their symbolism and emotional significance rather than just their physical attributes.

Percepción Social

Médalis aims to be perceived as a prestigious and trustworthy purveyor of fine, traditional jewelry, a guardian of tradition, and a specialist in commemorative, high-value gifts. The focus on French family heritage and craftsmanship builds an image of authenticity and reliability, positioning it as a high-end, niche specialist for significant religious or family milestones.

Ejemplos de Copy

• •Crafted for a Lifetime of Memories. Discover our collection of 18k gold and silver medals, a timeless expression of love and tradition from our French family workshop.
• •The Angel Raphael 18k Gold Medal – A Guardian for Life's Journey. More than a gift, this is a precious promise of protection. Masterfully crafted by our artisans, this solid 18k gold medal depicts the Archangel Raphael, a timeless symbol of guidance and care. Bestow a piece of heritage that will be cherished forever.
• •A Family's Passion, A French Tradition. At Médalis, jewelry is our heritage. As a family-run business, we pour our heart into creating pieces that do more than shine—they tell a story. From our hands to yours, each medal is a messenger of affection, designed to honor the moments that matter most.
• •Celebrate Every Story: The Lay Collection. Life's most cherished milestones deserve to be cast in gold and silver. Our collection of lay medals, including the symbolic Tree of Life, offers a modern yet timeless way to celebrate births, achievements, and the unique path of a loved one.
• •Your Médalis Story: Caring for Your Precious Keepsake. Thank you for choosing Médalis. We've prepared some advice to ensure your timeless piece of jewelry is cared for with the love in which it was made.