Brand Tone

caring, reassuring, and professional

Brand Values

• •Safety and Security
• •Independence
• •Peace of Mind
• •Innovation
• •Reliability
• •Customer Satisfaction/Support
• •Accessibility
• •Integrity
• •Compassion

Best Practices

• •Emphasize Empathy and Understanding: Always write from a place of compassion, acknowledging the concerns and needs of seniors and their caregivers. Use language that shows you understand their desire for independence and security.
• •Focus on Benefits, Not Just Features: While it's important to mention technology like fall detection and GPS, always tie these features back to the core benefits: safety, peace of mind, and independence.
• •Use Clear, Simple, and Reassuring Language: Avoid jargon or overly technical terms. The language should be easy to understand, comforting, and instill confidence. Words like "reliable," "secure," "easy," and "support" are good choices.
• •Maintain Professionalism and Trustworthiness: Ensure all claims are accurate and that the information provided is helpful and clear. This builds trust with the audience, reinforcing the reliability of the brand.
• •Show, Don't Just Tell, Through Testimonials: Incorporate genuine customer stories and testimonials that reflect the brand's values and the positive impact of the products. This provides authentic social proof and reinforces the caring and reassuring tone.

Social Perception

Customers generally perceive MedAlert as a provider of reliable and easy-to-use medical alert systems that offer peace of mind and enhance safety for seniors. Positive testimonials frequently mention the effectiveness of the devices in emergencies and the supportive customer service. The stylish design of some products is also a plus for some users. The brand is seen as one that helps maintain independence for its users.

Copy Examples

• •Headline: Live Independently, With Confidence. MedAlert. Body: Enjoy the freedom you cherish with the peace of mind you deserve. Our easy-to-use medical alert systems are here for you 24/7, providing instant help at the touch of a button. Stay active, stay secure, stay independent.
• •Headline: Your Safety, Our Priority. Always. Body: At MedAlert, we understand that your well-being is paramount. Our advanced fall detection and GPS tracking technology ensure that help is always on the way, whenever and wherever you need it. Because we care about your safety as much as you do.
• •Headline: Peace of Mind for You and Your Loved Ones. Body: Worry less and live more. MedAlert provides a reliable lifeline, offering comfort and security to both users and their families. Know that you're connected to immediate support, allowing everyone to feel at ease.
• •Headline: Discreet Protection, Powerful Reassurance. Body: Our stylish and comfortable medical alert devices are designed to fit seamlessly into your life. Get the protection you need without compromising your style or independence. MedAlert is your trusted companion for a secure and active life.
• •Headline: Supporting Your Independence, Every Step of the Way. Body: MedAlert is more than just a device; it's a commitment to your autonomy. With reliable technology and compassionate support, we empower you to continue living life on your terms, safely and confidently.