Brand Tone

Enthusiast-focused & Knowledgeable, Community-Oriented & Approachable, Helpful & Customer-centric, Professional & Trustworthy, Direct & Product-Focused

Brand Values

• •Quality
• •Accessibility & Affordability
• •Community Support
• •Customer Service
• •Passion for the Hobby

Best Practices

• •Speak the Enthusiast's Language: Use terminology common in the mechanical keyboard community (e.g., "thock," "clack," "linears," "tactiles," "stabs") where appropriate, but ensure it's still accessible or explained for newer users.
• •Be Genuinely Helpful: Focus on how products solve problems or enhance the keyboard building/modding experience. Offer advice and be approachable.
• •Foster Community: Encourage interaction, share user-generated content (with permission), and engage in conversations on social media and forums where your audience is active.
• •Maintain Transparency: Be clear about product origins (if relevant), shipping times, and stock levels. Honesty builds trust within niche communities.
• •Show Your Passion: Let the genuine enthusiasm for mechanical keyboards shine through in your writing. This resonates with fellow hobbyists and makes the brand more relatable.

Social Perception

Positive & Reliable, Supportive of the UK Keyboard Community, Good Customer Service, Growing Reputation

Copy Examples

• •Homepage Banner: "Your UK Hub for Keyboard Perfection. From essential lubes to the latest switches, MechMods UK has everything you need to build your dream mechanical keyboard. Fast UK shipping!"
• •Product Description (e.g., for Krytox 205g0): "Unlock ultimate smoothness. Krytox 205g0 is the community-favourite lube for a reason. Perfect for linear switches and stabs, get that buttery-smooth feel you've been dreaming of. Need advice? Hit us up on Discord!"
• •Instagram Post: "🔥 Fresh Stock Alert! Your favourite [Product Name] is back. Plus, we've just added some exciting new [Product Category] to the store. What are you modding this weekend? Show us your builds! #MechModsUK #CustomKeyboard #MechanicalKeyboard #UKKeyboards"
• •About Us Snippet: "Born from a passion for mechanical keyboards and a desire to support the UK scene, MechMods UK is run by enthusiasts, for enthusiasts. We're here to help you find the perfect parts and get your build just right."
• •Email Newsletter Subject: "Modding Day Essentials + What's New at MechMods UK?"