Brand Tone

Inspirational & Appreciative, Accessible & Inclusive, Passionate & Creative, Supportive & Empowering, Professional

Brand Values

• •Empowerment of Artists
• •Accessibility of Art
• •Celebration of Creativity & Diversity
• •Connection
• •Quality & Authenticity
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., inspirational, accessible, passionate), a list of 'do's and don'ts' for language, preferred terminology (e.g., 'art enthusiasts' instead of 'buyers'), and examples.
• •Understand Your Audience Segments: Tailor the tone slightly for different audiences (e.g., artists, individual buyers, corporate clients) while staying true to core values. For instance, communication with artists can be more focused on empowerment, while communication with buyers can emphasize discovery and connection.
• •Prioritize Storytelling: Art is inherently about stories – the artist's journey, the inspiration behind a piece, or the emotion it evokes. Incorporate storytelling into product descriptions, social media posts, and artist bios to maintain an engaging and passionate tone.
• •Consistent Visuals and Text: Ensure that the tone of the copy aligns with the visual branding. If the visuals are vibrant and diverse, the copy should reflect that energy and inclusivity.
• •Train and Review: Ensure anyone writing copy for the brand (internal team, freelancers) is familiar with the voice guide. Regularly review content across all platforms to check for consistency and make adjustments as needed. Use shared examples of good and bad copy to illustrate the desired tone.

Social Perception

As a Platform for Artists, As a Source for Diverse Art, As an E-commerce Marketplace, Emerging & Growing

Copy Examples

• •Every brushstroke tells a story, every sculpture holds a soul. Discover the passion and dedication woven into each unique piece at Me Chitrakar. Bring home more than art; bring home a vision. ✨ #MeChitrakar #ArtLovers #ArtistSpotlight #CreativeJourney
• •Art for Every Wall, Every Heart. At Me Chitrakar, explore a world of creativity without boundaries. Find unique pieces that speak to you, no matter your taste or budget. Your art journey starts here. #ArtForAll #GlobalArt #FindYourPiece
• •🎨 Ignite Your Imagination: Fresh Art Drops & Artist Stories Inside! (Body snippet): Dive into a vibrant collection of new arrivals at Me Chitrakar, where creativity knows no bounds. Meet the artists pouring their hearts onto canvas and into clay, and find the perfect piece to spark joy in your space.
• •Dear [Artist Name], Your unique vision deserves a global stage. Me Chitrakar is passionate about connecting talented artists like you with art enthusiasts worldwide. Let us help you share your story and your creations. Join our community and let your art shine. #EmpoweringArtists #ShareYourArt #GlobalPlatform
• •Elevate Your Corporate Gifting with Me Chitrakar. Discover bespoke art pieces and curated collections that leave a lasting impression. Showcase your company's appreciation for creativity and thoughtfulness with unique gifts that inspire. #CorporateGifting #ArtfulGiving #BusinessSolutions