Brand Tone

Professional and Expert, Luxurious and High-Quality, Welcoming and Client-Focused, Modern and Stylish

Brand Values

• •Excellence and Expertise
• •Client Satisfaction
• •Passion for Hair
• •Professional Development
• •Environmental Awareness
• •Adaptability and Modernity

Best Practices

• •Use Sophisticated yet Accessible Language: Reflect the salon's high-end positioning with articulate language, but ensure it remains inviting and easy to understand for all clients. Avoid overly technical jargon unless explained.
• •Emphasize Expertise and Quality: Consistently mention the skill of the stylists (e.g., "master stylists," "colour experts"), the quality of products used, and the salon's commitment to excellent results.
• •Maintain a Welcoming and Client-Centric Voice: Use words that convey warmth, care, and a focus on the client's needs and desires (e.g., "we listen," "your vision," "bespoke experience," "welcoming team").
• •Highlight Modernity and Style: Incorporate terms that suggest the salon is current, fashionable, and innovative (e.g., "cutting-edge," "modern," "on-trend," "artistry").
• •Be Visually Consistent: Ensure that the language used in social media captions, website copy, and any print materials aligns with the high-quality, stylish imagery that a leading salon like MECHE would use. The words should match the visual story.

Social Perception

Trusted Experts, High-Quality Service Provider, Fashion-Forward, Welcoming and Attentive, Worth the Price

Copy Examples

• •Headline: Experience the Art of Transformation at MECHE. Body: Indulge in a bespoke hair experience where expert craftsmanship meets luxurious care. Our colour-obsessed stylists in Hawke's Bay are dedicated to creating a look you'll adore. Book your complimentary consultation today.
• •Headline: Your Vision, Our Expertise. Body: At MECHE, we listen. Share your hair aspirations with our master stylists, and let us bring them to life with precision, passion, and the finest quality products. Discover your signature style with us.
• •Headline: Step into Style. Step into MECHE. Body: Elevate your look in our modern, tranquil salon. From cutting-edge colours to timeless cuts, MECHE is your destination for sophisticated hair artistry in Taradale.
• •Headline: More Than a Haircut, It's a MECHE Moment. Body: We believe in providing an unparalleled salon experience. Relax, unwind, and let our welcoming team pamper you while we craft your perfect hairstyle. Quality, care, and beautiful hair await.
• •Headline: Hawke's Bay's Premier Colour Specialists. Body: Obsessed with colour? So are we. Trust the experts at MECHE for vibrant balayage, flawless blondes, and rich, lasting hues. Let's create your dream hair.