Brand Tone

Functional and Professional

Brand Values

• •Experience & Tradition
• •Affordability
• •Functionality & Modern Design
• •Quality

Best Practices

• •Lead with Function, Support with Value: Always start by clearly stating what the product is and how it solves a problem (e.g., "spacious storage," "ergonomic design"). Then, reinforce the message with your core values like "20 years of experience" or "great value."
• •Maintain a Professional & Helpful Tone: In all communications—from ad copy to responding to comments—remain polite, clear, and professional. Avoid slang or overly casual language to maintain the trust you have built.
• •Translate Features into Benefits: Instead of just listing "16mm laminated board," explain what that means for the customer: "Built with durable 16mm laminated board for a finish that resists scratches and is easy to clean."
• •Incorporate "Trust Signals" Consistently: Regularly mention your key differentiators in your copy: "family-run business," "over 20 years of experience," "direct from the manufacturer," and "made in Poland." These build credibility.
• •Create a Style Guide for Descriptions: Standardize the format for all product descriptions (e.g., short narrative intro, bulleted list of key features/dimensions, a concluding sentence about the brand's value). This ensures consistency across the entire website and makes information easy for customers to find.

Social Perception

Perceived as a reliable and budget-friendly online furniture store, offering good value for money with products matching descriptions and images, and appropriate quality that often exceeds expectations for the price point.

Copy Examples

• •Order and Style, Redefined. Meet our new sliding wardrobe 'Astra 180'. Designed for modern living, it combines a sleek finish with maximum storage space. With over 20 years of furniture expertise, we ensure every detail is crafted for durability and function. Swipe to see the interior configuration. Link in bio to shop. #InventioMeble #ModernWardrobe #HomeOrganization #PolishFurniture #FunctionalDesign
• •Your Productive Home Office Starts Here. Create a workspace that inspires focus. Our 'NEX' office collection offers ergonomic desks, smart storage, and a clean, modern aesthetic to fit any room. As a family company with decades of experience, we deliver quality you can trust, at a price you'll love. Build your ideal office today. Call to Action: Shop Office Furniture
• •'KOMODA K140' — Functional Elegance for Any Room The 'KOMODA K140' is more than just storage; it's a statement of modern simplicity. Built with high-quality laminated board for increased scratch resistance, its six spacious drawers provide ample room for clothing, documents, or household essentials. The minimalist, handle-free design integrates seamlessly into bedrooms, living rooms, or hallways. Trust in 20 years of Polish furniture craftsmanship. Features: Dimensions: 138cm x 77cm x 40cm Material: 16mm Laminated Board Edge banding: ABS Veneer 2-Year Warranty
• •Quality You Expect. Prices You'll Love. The Inventio Spring Sale is On.
• •20 Years of Crafting Modern Homes. Discover our collection of functional and affordable furniture, designed for your life. Button: Explore Collections