Tono de Marca

friendly, authentic, and enthusiastic

Valores de Marca

• •Authenticity
• •Quality
• •Freshness
• •Family and Heritage
• •Customer Satisfaction

Mejores Prácticas

• •Embrace the "Mate" Mentality: Continue using friendly and informal language like "mate," "cowboys," and other colloquialisms that feel natural and welcoming. This builds a sense of community and approachability.
• •Lead with Passion and Enthusiasm: Let the genuine love for biltong and the family's heritage shine through in all communications. This passion is contagious and a key differentiator.
• •Educate with Confidence: When explaining the benefits of biltong or the production process, do so with an air of expertise, but in a simple, easy-to-understand way. Avoid overly technical jargon.
• •Tell Your Story: Continue to weave the brand's origin story into the narrative. This reinforces the values of family, tradition, and authenticity.
• •Stay Visually Consistent: Use high-quality, appealing photos and videos of the product, and continue to feature the faces behind the brand to maintain a personal connection with the audience.

Percepción Social

Perceived as a genuine, family-run business producing high-quality, authentic biltong. High customer satisfaction is evident from a 5.0 Uber Eats rating and strong engagement on TikTok. The brand is seen as passionate about its craft and transparent.

Ejemplos de Copy

• •Hold onto your hats, mates! We've been busy in the biltong cave and have cooked up something special. Get ready for a flavor explosion that'll take your taste buds on a trip straight to South Africa. Can you guess what it is? Drop your predictions below! #StayMeaty
• •Fuel your day the right way. Our authentic biltong is packed with protein and has zero sugar, making it the perfect guilt-free snack. Taste the tradition, feel the goodness.
• •Hey [Customer Name], just a friendly check-in from your mates at Meaty Mate! We're restocking our famous Chilli Biltong this week, and we didn't want you to miss out. Thanks for being a part of our biltong-loving family. #StayMeaty
• •(Video of biltong being sliced) The sound of perfection. This is what happens when you take a secret family recipe from South Africa and mix it with the best Aussie beef. Pure, meaty magic. Get yours at meatymate.com!
• •Our Traditional Biltong is where it all began. Crafted with a secret blend of spices and air-dried to perfection, each slice delivers a tender, savory experience that's true to our South African roots. It's more than just a snack; it's a taste of home.