Brand Tone

Expert & Educational, Premium & High-Quality, Passionate & Enthusiastic, Transparent & Honest, Approachable & Customer-Focused, Modern & Innovative

Brand Values

• •Quality
• •Transparency
• •Customer Education & Empowerment
• •Consistency
• •Craftsmanship
• •Accessibility/Democratization
• •Supporting American Farmers
• •Community

Best Practices

• •Develop a Comprehensive Brand Voice & Tone Guide: Document the key attributes (Expert, Premium, Passionate, Transparent, Approachable, Modern). Provide examples of "do's and don'ts" for language, sentence structure, and vocabulary. This ensures anyone writing copy understands the desired voice.
• •Prioritize Education and Transparency: Always aim to inform the customer. Explain the "why" behind a product's quality – its sourcing, aging process, or unique characteristics. Avoid overly salesy or gimmicky language; let the quality and story sell the product.
• •Emphasize Quality and Craftsmanship in Detail: Use vivid, sensory language to describe the products, focusing on marbling, texture, flavor profiles, and the care taken in butchering and sourcing. Highlight "hand-cut," "expertly selected," and specific program details.
• •Maintain an Enthusiastic and Passionate Yet Approachable Voice: Convey genuine excitement for food and cooking. Be confident in the products, but ensure the language is inviting and not intimidating, even when discussing high-end items like Wagyu. The goal is to empower home cooks.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an email newsletter, the core tone and values must shine through. Regularly review content across platforms to ensure alignment.

Social Perception

Trusted Source for Premium Meats, Knowledgeable Experts, Worth the Price (for many), Reliable Delivery, Innovative and Modern, Customer-Centric

Copy Examples

• •Instagram Post (Image: Perfectly seared Wagyu steak): Unlock a new level of flavor. Our Japanese A5 Wagyu isn't just a steak; it's an experience meticulously sourced and expertly cut for your ultimate indulgence. Taste the Meat N' Bone difference. #WagyuWednesday #MeatMasters #PremiumQuality #CraftButcher
• •Email Subject Line: Beyond the Butcher Counter: Discover Meats You Won't Find Anywhere Else.
• •Website Banner (Homepage): TRACEABLE. CRAFTED. UNFORGETTABLE. Meat N' Bone: Bringing world-class, ethically sourced proteins from our hands to your table. No gimmicks, just exceptional meat.
• •Product Description (for a specific Dry-Aged Steak): Elevate your grill game with our 45-day dry-aged USDA Prime Ribeye. Hand-selected for its superior marbling and expertly aged to concentrate its rich, beefy flavor and enhance tenderness. Learn the story behind your steak and taste true craftsmanship.
• •Short Ad Slogan: Meat N' Bone: Your Trusted Source for Culinary Excellence.