Brand Tone

Aspirational & Creative, Knowledgeable & Passionate, Community-Oriented & Supportive, Slightly Elevated & Chic, Friendly & Approachable

Brand Values

• •Quality & Exclusivity
• •Creativity & Inspiration
• •Sustainability
• •Community
• •Craftsmanship

Best Practices

• •Emphasize Quality and Uniqueness: Always highlight what makes the fabrics special – their origin (designer deadstock), fiber content, weave, and limited availability.
• •Inspire, Don't Just Sell: Use evocative language that sparks imagination and encourages customers to envision their finished projects. Focus on the *feeling* and *experience* of working with beautiful fabrics.
• •Foster Community: Incorporate user-generated content (like "Measure Makers" features), ask questions to encourage engagement, and use inclusive language ("we," "our community").
• •Maintain an Educated yet Accessible Voice: Share knowledge about fabric types and uses, but avoid overly technical jargon that might alienate less experienced sewists. The "Ask Maria" persona is a good example of this balance.
• •Visually Align: Ensure the tone of the copy matches the high-quality, aesthetically pleasing visuals used on the website and social media. The words should enhance the beauty of the fabrics shown.

Social Perception

Source of Unique, High-Quality Fabrics, Trusted & Knowledgeable, Inspirational, Supportive of the Sewing Community, Good Customer Service

Copy Examples

• •Instagram Post (New Fabric Arrival): "Unveiling a dream in woven form. ✨ This luxurious Italian silk deadstock just landed, whispering tales of runway elegance. Imagine the drape, the feel, the masterpiece *you'll* create. Limited quantities available – let your creativity bloom. #MeasureFabric #DesignerDeadstock #LuxuryFabric #SewUnique #NewArrival"
• •Email Newsletter Subject: "Unlock Your Next Showstopper: Fresh Designer Fabrics Inside!" Body Snippet: "Hello [Customer Name], At Measure Fabric, we believe every cut and stitch tells a story. This week, we're thrilled to introduce a curated selection of exquisite designer deadstock fabrics, handpicked to ignite your passion and elevate your craft. From opulent brocades to buttery soft knits, discover the perfect material for that project you've been dreaming of..."
• •Facebook Ad (Targeting Sewing Enthusiasts): "Tired of the same old fabric selection? 🤔 Discover Measure Fabric – your online haven for exclusive designer deadstock, sustainable choices, and the inspiration you need to create garments as unique as you are. Join our community of #MeasureMakers and let's sew something beautiful together! Shop now: [Link]"
• •Product Description (for a unique woven): "More than just fabric, this textured jacquard is an invitation to innovate. With its intricate weave and subtle sheen, it offers endless possibilities for statement jackets, chic skirts, or even standout home décor. Responsibly sourced as designer deadstock, it’s a sustainable choice for the conscious creator. What will you measure and make? #SewLuxury #FabricLove #SustainableSewing"
• •Blog Post Title Idea (Measure Makers Feature): "From Our Stash to Your Style: See How [Measure Maker's Name] Transformed Our Floral Linen!" Intro Snippet: "We're constantly amazed by the incredible talent within our Measure Makers community! Today, we're shining a spotlight on [Measure Maker's Name] and her breathtaking [Garment Type] created with our vibrant [Fabric Name]..."