Brand Tone

Thoughtful & Caring, Celebratory & Joyful, Nature-Inspired & Gentle, Aspirational & Hopeful

Brand Values

• •Celebration of New Life
• •Thoughtfulness in Gifting
• •Creating Memories
• •Appreciation for Beauty & Nature
• •Connection

Best Practices

• •Emphasize "Thoughtfully Curated": Consistently use language that highlights the care, consideration, and personal touch behind the selection of items in the hampers. Words like "handpicked," "specially selected," and "mindfully chosen" can reinforce this.
• •Focus on Emotion and Connection: Craft copy that evokes feelings of joy, love, celebration, and the special bond between mother, baby, and loved ones. Use storytelling to connect with the emotional aspect of gifting.
• •Maintain a Gentle and Positive Vocabulary: Use warm, gentle, and uplifting words. Avoid overly technical jargon or overly casual slang that might detract from the celebratory and caring nature of the brand.
• •Incorporate Nature-Inspired Language (if relevant to specific collections): When promoting collections like "Sand Lines" or "Twilight," subtly weave in descriptive language that reflects these natural themes, enhancing the sense of beauty and calm.
• •Develop a Clear Brand Voice Guide: Create an internal document that outlines the brand's tone, key messaging points, preferred vocabulary, and things to avoid. This will ensure consistency across all communications, regardless of who is writing the copy.

Social Perception

The general market for baby and new mother gifts is one of thoughtfulness and celebration. Brands in this space are typically perceived positively when they offer quality, safety, and aesthetically pleasing products that convey care.

Copy Examples

• •Celebrate Her Journey: Beautifully Curated Gifts for the New Mum & Baby. Welcome the little one and cherish the amazing new mum with a Me and Mine hamper, filled with thoughtfully selected treasures to make these precious moments even more special.
• •Tiny Miracles, Thoughtful Treasures. From the softest essentials to delightful keepsakes, our nature-inspired hampers are curated with love to celebrate new beginnings. Discover the perfect gift at Me and Mine.
• •Wrap Them in Love: Gifts as Unique as They Are. Inspired by the beauty of twilight and the hope of a unicorn, our gift collections are designed to create lasting memories. Show her you care with a Me and Mine hamper.
• •For Mum, For Baby, For the Moments That Matter. Me and Mine offers a helping hand in celebrating life's sweetest arrivals. Explore our range of curated hampers, designed with care for the new family.
• •More Than a Gift, It's a Memory in the Making. Each item in our Me and Mine hampers is chosen to bring joy and comfort. Because every new parent and baby deserves to be celebrated with something truly special.