Brand Tone

Innovative, Modern, Premium, Quality-Focused, Sophisticated, Aspirational, Community-Oriented, Engaging, Approachable, Convenient, Proudly Georgian with Global Ambition

Brand Values

• •Innovation & Progress
• •Quality & Excellence
• •Convenience & Making Life Easier
• •Community & Connection
• •Honesty & Transparency
• •Aesthetics & Design
• •Customer Focus

Best Practices

• •Emphasize Innovation & Modernity: Use forward-thinking language. Highlight technology, unique processes, and the futuristic aspects of the brand (e.g., "next-generation coffee," "smart brewing," "designed for tomorrow").
• •Maintain a Premium & Sophisticated Voice: Choose words that convey quality, craftsmanship, and a refined experience (e.g., "exquisite," "curated," "artisanal," "elevated," "signature"). Avoid overly casual slang unless specifically targeting a younger audience on platforms like TikTok, where a slightly more relaxed version of sophistication can work.
• •Showcase Convenience without Sacrificing Quality: Clearly articulate how Meama makes the coffee experience easier and more accessible, but always tie it back to the high quality of the product itself. (e.g., "Effortless enjoyment," "Quality at your fingertips").
• •Foster a Sense of Community & Connection: Use inclusive language. Encourage interaction and share stories that resonate with coffee and tea lovers. Frame Meama as a shared experience rather than just a product (e.g., "Join the Meama family," "Share your #MeamaMoment").
• •Be Authentic and Transparent (Honesty Value): While aspirational, ensure claims are backed by genuine product features and company practices. If discussing Georgian heritage or production processes, provide genuine insight rather than vague statements. This builds trust and reinforces the "honesty" value.

Social Perception

Innovative Leader, Symbol of Modern Georgia, Premium Quality Product, Convenient but Evolving Service, Expanding Presence, Concerns about environmental impact and premium pricing.

Copy Examples

• •Meama: Engineering the Perfect Sip. Beyond the bean, beyond the brew. At Meama, we fuse cutting-edge innovation with a passion for authentic flavor. Discover a world where Georgian ingenuity meets global coffee artistry, all encapsulated for your perfect moment. Your daily ritual, elevated.
• •From Tbilisi's Hills to Your Home: The Future of Coffee is Here. Our award-winning factory isn't just a building; it's a promise. A promise of exceptional quality, sustainable practices, and a coffee experience designed for your modern life. Join the Meama community and taste the progress.
• •Your Day, Simplified. Your Coffee, Perfected. Why choose between convenience and quality? With Meama's intuitive capsules and accessible Collect stores, a superior coffee or tea experience is always within reach. Making your everyday extraordinary, one cup at a time.
• •More Than Coffee. It's a Meama Moment. Crafted with passion, designed with you in mind. From the rich aroma to the last satisfying drop, every Meama product is an invitation to pause, indulge, and connect. Find your signature flavor and make every moment count.
• •The Art of Coffee, The Science of Connection. We believe in the power of a great cup of coffee to inspire, to energize, and to bring people together. Meama combines meticulous craftsmanship with innovative technology to deliver not just a beverage, but an experience. Discover the blend of tradition and tomorrow.