Brand Tone

Premium, Authentic/Traditional, Quality-focused, Appreciative/Respectful, Informative

Brand Values

• •Authenticity: Offering genuine, traditional Korean foods and flavors.
• •Quality: Selecting and distributing high-quality products from culinary masters.
• •Tradition: Valuing and preserving culinary heritage, especially Korean.
• •Accessibility: Connecting consumers with specialized foods they might not otherwise find.
• •Customer Satisfaction: Implied through their rewards program and focus on product quality and taste.

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use language that highlights the 'masters,' 'tradition,' 'dedication,' and 'authentic methods' behind the products.
• •Focus on Sensory Details and Quality: Describe the 'real color and taste,' the 'finest ingredients,' and the 'rich flavors' to appeal to a discerning palate.
• •Maintain a Respectful and Appreciative Voice: Speak of the food artisans with reverence, showcasing the value of their lifelong work.
• •Be Clear and Informative: Provide specific details about product origins (e.g., 'Product of Korea,' 'Haenam') and preparation methods when possible, reinforcing authenticity.
• •Use Premium and Evocative Language: Words like 'curated,' 'select shop,' 'mastery,' 'delicacies,' and 'enrich' can reinforce the high-quality, premium positioning of the brand.

Social Perception

Positive for Product Quality & Authenticity, Specialty Korean Food Provider, Limited Online Presence Beyond E-commerce, Some Trust Concerns (ScamAdviser), Appreciation for Curation

Copy Examples

• •MEALTONES: The True Colors of Culinary Mastery. Discover a curated selection of authentic Korean foods, crafted by masters dedicated to tradition and the finest ingredients. Taste the difference devotion makes.
• •Experience the vibrant soul of Korean cuisine. Our Haenam Red Pepper Powder, from the Land of Angel Farm, offers a perfectly balanced spice and rich color, bringing authentic depth to your every meal.
• •For generations, Korean culinary masters have perfected their art. MEALTONES bridges the distance, bringing their dedication and unparalleled flavors directly to your table.
• •Become a MEALTONES member and savor the rewards of true taste. Enjoy exclusive access, earn points with every discovery, and enrich your culinary journey with the authentic flavors of Korea.
• •Elevate your home dining. Explore our collection of premium Korean delicacies and enjoy complimentary shipping on orders over $169 – bringing the masters' best right to your doorstep.