Brand Tone

minimalist, artistic, serene, intentional, uncluttered, poetic, sophisticated, approachable, calm, authentic.

Brand Values

• •Craftsmanship
• •Functional Art
• •Wabi-Sabi Philosophy
• •Minimalist Aesthetics
• •Authenticity

Best Practices

• •Use Evocative, Sensory Language: Instead of just describing a product, evoke the feeling it creates. Use words like "serene," "grounding," "quiet," "textural," and "mindful" to connect with the brand's calming aesthetic.
• •Keep it Concise and Intentional: Mirror the minimalist aesthetic in the copy. Avoid long, cluttered sentences. Every word should serve a purpose, creating a sense of clarity and focus.
• •Emphasize the 'Handmade' Story: Consistently remind the audience that each item is crafted by hand. This reinforces the values of craftsmanship and uniqueness and justifies a premium price point. Phrases like "From our studio to your home" or "Sculpted by hand" are effective.
• •Educate on Core Philosophies: Briefly explain concepts like "wabi-sabi" or "functional art" in your messaging. This builds a deeper appreciation for the design intent and attracts an audience that shares those values.
• •Maintain a Consistent Visual and Textual Language: Ensure that the tone of the copy always matches the visual identity. The calm, neutral, and artistic feel of the photos should be reflected in calm, thoughtful, and artistic language. This creates a cohesive and immersive brand experience.

Social Perception

Perceived as a purveyor of high-quality, aesthetically pleasing, minimalist, handcrafted home decor; appeals to design-conscious individuals who value uniqueness and craftsmanship; seen as a niche creator of beautiful, sculptural pieces.

Copy Examples

• •The poetry of simplicity. Our hand-poured concrete tray, designed to bring a quiet, grounding presence to your daily rituals. A home for your keys, your jewelry, or simply a moment of stillness.
• •Inspired by the subtle lines of a landscape, the Ridge Collection is an exploration of texture and shadow. Each piece is handcrafted in our studio to be a vessel of functional art in your home. Discover forms that are imperfectly perfect and designed to endure. Explore the collection.
• •Embrace the beauty of imperfection. Our Wabi-Sabi Incense Holder is sculpted by hand, ensuring no two pieces are exactly alike. Its raw, textural finish and minimalist form create a serene anchor for your space, turning the simple act of burning incense into a mindful ritual. Made with purpose, from our hands to yours.
• •The process is part of the story. Each piece begins with simple, honest materials.
• •Elevate your space with objects that tell a story. Meadows Haus creates handcrafted, minimalist home goods designed for beauty and purpose. Shop the collection and find your perfect piece.