Brand Tone

Artisanal, Gentle, and Nature-Inspired

Brand Values

• •Craftsmanship & Quality
• •Connection to Nature
• •Uniqueness & Individuality
• •Supporting Small & Local Business
• •Joy in Creativity

Best Practices

• •Always link products back to their natural inspiration, sharing the "why" behind the design to reinforce brand values.
• •Use sensory and evocative language (e.g., "lightweight", "smooth", "gentle", "sun-kissed") to appeal to the senses and create emotional connection.
• •Emphasize the human element by using phrases like "handmade", "slow-made", and "small batch", and use "I" instead of "we" for a personal connection.
• •Maintain a gentle and gracious voice in all communications, showing warmth and gratitude to build loyalty.
• •Ensure visuals and copy are aligned; if photos are soft and serene, copy should match, creating a cohesive brand experience.

Social Perception

A source of high-quality, beautiful products; authentic and trustworthy; an artistic and aspirational small business; and community-focused.

Copy Examples

• •Sun-drenched days and gentle sea breezes, captured in clay. ✨ Introducing our new 'Coastal Bloom' collection. Each pair is slow-made by hand, blending the soft colours of a seaside meadow with the calm of the ocean. Lightweight, unique, and designed to bring a little piece of serenity to your day. Available now on the website.
• •The 'Sea Glass' Dangles Inspired by the treasures tumbled smooth by the waves, these earrings are a tribute to the quiet beauty of the shore. Each piece is meticulously handcrafted from polymer clay, with a soft, matte finish that feels as gentle as it looks. Their lightweight design ensures effortless, all-day comfort, making them the perfect, subtle statement of your connection to the sea.
• •Tired of the same old accessories? Discover jewelry with a soul. At Meadows by the Sea, every piece is a unique story, handcrafted with love and inspired by Australia's natural beauty. Find your one-of-a-kind design and support a small, creative business. ✨ Shop our collection now.
• •A little whisper from the sea... 🌊
• •The magic of slow-made. ✨ Each colour is mixed and shaped with intention, just for you. What colours are you dreaming of for spring?