Brand Tone

Professional, Reliable & Trustworthy, Customer-centric & Supportive, Aspirational & Quality-Focused, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Partnership
• •Expertise & Solutions-Oriented
• •Investment Value
• •Innovation/Leadership

Best Practices

• •Develop a Core Messaging Guide: Document key phrases, value propositions (e.g., "Fencing Excellence Delivered," "Trusted Distributor"), and the desired professional, reliable, and quality-focused tone. Share this with anyone creating content.
• •Prioritize "You" Language for Contractors: While showcasing expertise, frame benefits around how MDWST helps contractors succeed (e.g., "Equip your projects with...", "Help your clients achieve...").
• •Maintain Visual Consistency: Ensure all imagery (website, social media, marketing materials) reflects the high quality and professionalism of the brand. Showcase well-executed projects and clean product shots.
• •Emphasize Solutions and Expertise: Go beyond just listing products. Explain the benefits of different materials and how MDWST’s offerings (including custom fabrication) solve specific contractor or end-user needs.
• •Engage Professionally and Responsively: In all communications (social media comments, emails, calls), maintain a helpful, knowledgeable, and professional demeanor, reinforcing the brand's commitment to customer service.

Social Perception

Positive B2B Perception, Growing Authority, Limited Direct Consumer Reviews Visible, Professional Image

Copy Examples

• •Headline: Build Beyond Boundaries. Partner with MDWST Fence Supply. Body: For contractors who demand excellence, MDWST Fence Supply delivers more than just materials – we provide a foundation of quality and reliability for every project. Explore our premium vinyl, aluminum, chain link, and wood fencing solutions. Let's build lasting value, together.
• •Social Media Post (Image: High-quality aluminum fence installation): Text: Precision. Durability. Elegance. Our aluminum fencing systems offer the superior quality your clients expect. MDWST Fence Supply: Equipping Indiana's best contractors with fencing excellence. #MDWSTFence #AluminumFence #QualityFencing #IndianaContractors #FenceSupply
• •Website Product Category Intro (Vinyl Fencing): Text: Discover the MDWST Difference in Vinyl Fencing. Engineered for longevity and aesthetic appeal, our vinyl fencing solutions provide a low-maintenance, high-impact choice for residential and commercial properties. Trust us to supply the quality that stands the test of time.
• •Email Subject to Contractor List: Your Next Project Deserves MDWST Quality. Body Snippet: At MDWST Fence Supply, we understand that your reputation is built on the quality you deliver. That's why we're committed to being your trusted partner, providing top-tier fencing materials and expert support to ensure every installation is a success.
• •Slogan/Tagline Variant: MDWST Fence Supply: Your Partner in Fencing Excellence and Enduring Quality.