Brand Tone

Technical and Performance-Oriented, Direct and Confident, Helpful and Accessible (for a technical audience)

Brand Values

• •Performance and Optimization
• •Quality and Precision
• •Customization and Bespoke Solutions
• •Fair Pricing/Direct Sales
• •Customer Support
• •Safety (within motorsport context)

Best Practices

• •Prioritize clear, concise language, avoiding overly technical jargon unless necessary for the target audience.
• •Focus on the performance benefits of the products, quantifying improvements where possible (e.g., weight reduction, increased rigidity).
• •Use action-oriented language that conveys confidence in the products' capabilities.
• •Incorporate keywords related to motorsport, tuning, and specific car models (BMW, VAG, Ford) naturally within the text.
• •Highlight the customization and bespoke solutions offered by the brand.

Social Perception

mdtrackperformance.de is perceived as a specialized provider of high-quality tuning and motorsport parts, particularly for BMW models. They are seen as a problem solver offering customized solutions within the German motorsport and tuning community.

Copy Examples

• •"Our CNC-manufactured roll cages provide maximum protection for motorsport applications."
• •"Achieve unparalleled braking performance with our high-performance brake ventilation kits."
• •"Custom-designed suspension parts for optimized handling and track performance."
• •"We can create bespoke solutions with our 3D printing service for your unique needs."
• •"Our short shifters deliver faster, more precise gear changes on the track."