Brand Tone

Aspirational yet accessible, professional and confident on website, energetic, trendy and persuasive on social media. Friendly and relatable.

Brand Values

• •Quality
• •Accessibility & Affordability
• •Customer Satisfaction
• •Sophistication

Best Practices

• •Emphasize "Affordable Luxury": This is the core of the brand's identity. All copy should balance the allure of luxury (using evocative, sensory language) with the practicality of affordability.
• •Be Confident, Not Apologetic: Frame the "generic" aspect as a smart choice, not a compromise. Use confident language like "Inspired by," "Our version of," or "Experience the essence of..." to draw comparisons without sounding inferior.
• •Educate the Customer: Use the detailed note breakdowns (top, heart, base) in product descriptions and social posts. This builds credibility and appeals to fragrance enthusiasts who appreciate the craft.
• •Maintain a Consistent Visual and Verbal Aesthetic: Use a clean, modern, and sophisticated visual style to match the "luxury" claim. The written tone should be consistently polished and professional on the website, while being more playful and engaging on social media, without losing its core sophistication.
• •Leverage Social Proof and Urgency: Encourage and showcase customer reviews. Use language that creates a sense of high demand and community ("bestseller," "back in stock," "everyone is asking about"). This is particularly effective for a brand that thrives on word-of-mouth and online trends.

Social Perception

Perceived as a smart, savvy choice delivering value for those seeking high-quality 'dupes'. Can cause confusion due to generic name. Loyalty tied to product performance/price. Appeals to younger, trend-following consumers valuing peer recommendations.

Copy Examples

• •Your new signature scent has arrived. Inspired by nights in Paris and whispers of black orchid and spice. Discover 'Midnight Velvet'—the essence of affordable luxury. Tap to experience opulence without the price tag. #MDParfums #LuxuryForLess #ScentStyle
• •Embrace the new season. Refresh your fragrance wardrobe with our Spring Scents Collection. Up to 30% off on timeless aromas. Unforgettable quality. Unbeatable prices.
• •They'll ask you what you're wearing. You'll just smile. Our 'Cristal Rouge' smells like a million bucks, but it's our little secret. 😉 Get yours with free shipping! #PerfumeTikTok #Dupe #GetReadyWithMe
• •Don't miss out again. Our #1 bestseller, 'Bonaparte', is finally back in stock. A powerful and sophisticated blend of pineapple, birch, and ambergris, crafted for the modern leader. Experience the scent of success that has everyone captivated. Order now before it's gone.
• •At MD Parfums, we believe that a great fragrance is an essential, not a luxury. Our mission began with a simple idea: to deconstruct the world's most beloved scents and make them accessible to everyone. We obsess over quality, from the complexity of the notes to the longevity of the wear, ensuring that every bottle we offer provides a truly premium experience. Welcome to the new era of fragrance.