Tono de Marca

bold, confident, and unapologetic

Valores de Marca

• •Inclusivity
• •Scientific Efficacy
• •Self-Expression
• •Authenticity

Mejores Prácticas

• •Embrace the Boldness: Use strong, confident language. Avoid passive voice and hesitant phrasing.
• •Tell the Story: Continuously weave the brand's origin story and the founder's mission into your copy. This reinforces authenticity and builds a deeper connection with the audience.
• •Speak to the "Tribe": Address your audience as a community of like-minded individuals. Use inclusive language that makes everyone feel seen and celebrated.
• •Highlight the Science: Don't shy away from mentioning the scientific formulation of the products. This is a key differentiator and adds credibility.
• •Stay True to the 90s Vibe: Use cultural references and aesthetics that align with the 90s hip-hop inspiration. This creates a unique and recognizable brand world.

Percepción Social

MDMflow is generally perceived as a trailblazing and inspiring brand. Customers and the media alike applaud its commitment to diversity and inclusion in the beauty industry. The founder is often lauded for her entrepreneurial spirit and her dedication to creating a brand with a purpose. The 90s hip-hop inspiration is seen as a unique and cool differentiator in a crowded market. While the products receive generally positive reviews for their pigmentation and bold colors, there is some feedback about the performance and texture of certain items, such as the liquid lipsticks.

Ejemplos de Copy

• •Not for the faint of heart. Introducing 'Unapologetic' – a red that speaks volumes before you do. Formulated with our signature high-impact pigments, this is more than a lipstick, it's an attitude. #MDMflow #BeUnapologetic
• •We didn't see the shades we wanted, so we made them. From our lab to your lips, every MDMflow color is a celebration of you. Science-backed, cruelty-free, and always inclusive. #BeautyForAll
• •Throw it back to the golden age of glam. Our latest collection is a love letter to the 90s hip-hop queens who weren't afraid to be bold. Think high-shine glosses and colors that pop. What's your favorite 90s beauty trend? #90sVibes #MDMflow
• •The next chapter is coming. We've been working on something special, just for you. Get ready for the new MDMflow experience. Sign up for exclusive access. #MDMflowRelaunch
• •This is how you rock MDMflow. @[Username] is slaying in our 'Bossy' semi-matte lipstick. We see you, and we love it. Tag us in your looks to be featured. #MDMflowTribe