Brand Tone

Playful, Whimsical, Enthusiastic, Passionate, Approachable, Friendly, Creative, and Unique

Brand Values

• •Creativity and Uniqueness
• •Quality
• •Passion for Customization
• •Community Engagement (Implied)

Best Practices

• •Embrace Playful Language: Use cute, whimsical, and enthusiastic words. Don't be afraid of puns or lighthearted descriptions that match the product designs (e.g., "purr-fect," "paws-itively").
• •Focus on Individuality and Expression: Highlight how MDL.make keycaps help customers personalize their space and express their personality. Use phrases like "show off your style," "make it yours," "unique to you."
• •Keep it Enthusiastic and Passionate: Let your genuine love for keyboard customization shine through. Use exclamation points appropriately and convey excitement about new designs or community interactions.
• •Be Visually Driven in Text: Even in text-only copy, evoke the visual appeal of the products. Use descriptive words that paint a picture of the keycaps (e.g., "sparkly," "tiny," "detailed," "adorable"). This complements the highly visual nature of the products on platforms like Instagram and TikTok.
• •Engage with Your Audience Directly and Informally: Ask questions, encourage comments, and respond in a friendly, approachable manner. Use emojis where appropriate to maintain a light and engaging tone, especially on social media platforms.

Social Perception

Niche Appeal, Focus on Aesthetics, Emerging Brand (Potentially), Positive (Assumed within community)

Copy Examples

• •✨ Say hello to 'Cosmic Corgi'! ✨ Your keyboard is about to get a whole lot cuter (and fluffier!). This little space explorer is hand-crafted with love and ready for interstellar adventures. Limited stock available – beam one up today! #ArtisanKeycaps #MechanicalKeyboard #CuteKeycaps #MDLmake #KeyboardSwag
• •Meet our 'Lazy Cat' artisan keycap – the purr-fect companion for your mechanical keyboard. Expertly crafted for a satisfying feel and adorable look, this sleepy kitty will remind you to take those much-needed typing breaks. Add a touch of feline charm to your setup! Compatible with MX style switches.
• •Keyboard ASMR just got an upgrade! 😍 Which MDL.make keycap is your spirit animal? Let us know in the comments! 👇 #keycaps #customkeyboard #MDLmake #desksetup #keyboardart #tiktokmademebuyit
• •🐾 Paws-itively Adorable New Keycaps Inside! + Special Offer! 🐾
• •At MDL.make, we're obsessed with turning ordinary keyboards into extraordinary expressions of YOU! We pour our passion for design and quality into every unique artisan keycap, helping you create a setup that’s as individual as your keystrokes. Get ready to make your desk a happy place!