Brand Tone

Playful, Fun, Approachable, Friendly, Value-Oriented, Exciting, and Bold

Brand Values

• •Quality
• •Affordability
• •Customer Joy/Experience
• •Innovation
• •Tradition and Modernity
• •Digital Presence & Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., playful, energetic, friendly), target audience, tone words to use (and avoid), and a consistent style for grammar and punctuation. Share this guide with everyone creating content.
• •Use Energetic and Positive Language: Incorporate words that convey excitement, fun, and enjoyment (e.g., "bursting," "vibrant," "thrill," "delicious," "joy"). Keep sentences relatively short and punchy for a modern, approachable feel.
• •Emphasize Value without Sounding Cheap: Highlight affordability as a smart choice that doesn't compromise on taste or quality. Use phrases like "wallet-friendly," "great value," "affordable indulgence."
• •Engage with a Conversational Style: Write as if you're talking to a friend. Use contractions, ask questions, and maintain a friendly, informal tone (where appropriate for the platform). This makes the brand more relatable.
• •Stay Visually Consistent with Tone: Ensure that the visuals (colors, imagery, video style) used alongside the copy reinforce the playful, vibrant, and exciting brand tone. The copy and visuals should work together to tell the same story.

Social Perception

Tasty and Enjoyable, Good Value, Fun and Trendy (especially among younger audiences), Local Favorite (in specific regions), Associated with "Pringles Dupe"

Copy Examples

• •Headline: Unleash the Crunch! Zee Snacks: Your Wallet-Friendly Flavor Adventure! Body: Why settle for boring when you can have BOLD? Zee Snacks are bursting with exciting flavors that’ll make your taste buds dance, without making your wallet cry. Grab a pack and get snacking! #ZeeSnacks #FlavorExplosion #AffordableFun
• •Headline: Zee Snacks: Level Up Your Snack Game! Body: Tired of the same old munchies? Dive into the delicious world of Zee Snacks! From cheesylicious to spicy-hot, we’ve got a crunch for every craving. Taste the excitement! #GetYourZeeOn #SnackAttack #BoldFlavors
• •Headline: Snack Happy, Not Pricey! Body: Who says amazing taste has to cost a fortune? Zee Snacks brings you the ultimate snacking experience with flavors that pop and prices that please. Joy in every bite, value in every bag! #ZeeLicious #SmartSnacking #HappyPriceHappySnack
• •Headline: TikTok Made You Try It? Zee Snacks – The Hype is Real (and Real Tasty!) Body: Your feed doesn’t lie! Zee Snacks are the crunchy, flavorful hit everyone’s talking about. Join the fun and find your new favorite snack today! #ZeeSnacksChallenge #TasteTheTrend #SnackGoals
• •Headline: From Our Factory of Fun to Your Fingertips! Body: MD Food Industries has been crafting deliciousness since 1985, and Zee Snacks is our latest creation for the next generation of snack lovers! Quality you can trust, flavors you’ll crave. What are you waiting for? #ZeeStory #SnackPerfection #CrunchTime