Brand Tone

practical, helpful, and solution-oriented, engaging, relatable, and trendy

Brand Values

• •Practicality & Problem-Solving
• •Customer Satisfaction
• •Accessibility & Convenience
• •Value for Money
• •Modernity & Trend-Awareness

Best Practices

• •Focus on the Solution: Always frame product descriptions and ads around how the product solves a customer's problem or makes their life easier. Use benefit-driven language.
• •Keep it Clear and Direct: Avoid overly technical jargon. Use simple, easy-to-understand language that gets straight to the point, especially for product features and instructions.
• •Be Approachable and Friendly: Use a conversational style, especially in social media and customer interactions. Emojis can be used appropriately to add personality, particularly on platforms like Instagram and TikTok.
• •Incorporate Social Proof: Continue leveraging customer testimonials and reviews in marketing materials to build trust and reinforce the brand's reliability.
• •Adapt to the Platform, Maintain Core Voice: While the tone can be more playful and trendy on TikTok, the core message of practicality and helpfulness should still be evident. Ensure the underlying brand voice remains consistent across all channels.

Social Perception

Customers appreciate product quality, the clarity of the buying process, and responsive customer service. The brand is perceived as reliable. The active presence on platforms like TikTok indicates an effort to connect with a broader, potentially younger audience that values trendy and useful items.

Copy Examples

• •Tired of [common problem]? 🤔 MDCompras.cl brings you innovative solutions for your day-to-day! Discover practical products that make your life easier. ✨ Free shipping on select items + Pay when you receive! Shop now 👉 [Link]
• •Your fresh smoothie, anywhere! 🍓🍌 Our Mini Portable Blender is powerful, USB rechargeable, and fits in your bag. Perfect for the office, gym, or your next adventure. Get yours and enjoy healthy drinks on the go! #VidaSaludable #GadgetUtil
• •Leak emergency? 💧😱 This Waterproof Sealing Tape is your new BFF! 💪 Super strong, easy to use, and fixes almost anything. Save time and money! #LifeHack #HomeRepair #MustHave #MDCompras
• •Hello [Customer Name], Get ready to simplify your routine! 👋 Check out the latest arrival at MDCompras.cl: The [New Product Name] – designed to [solve specific problem or add convenience]. Click here to see how it works and enjoy an exclusive launch discount! [Link]
• •Hi [Customer Name], thanks for reaching out! We're here to help. 😊 Regarding your query about [topic], [provide clear solution/information]. If you need anything else, just let us know via WhatsApp or reply to this message! Your satisfaction is our priority. 👍