Brand Tone

Aspirational & Inspiring, Helpful & Informative, Quality-Focused & Trustworthy, Friendly & Approachable, Value-Oriented (Implied)

Brand Values

• •Quality & Durability
• •Customer Focus & Service
• •Design & Aesthetics
• •Value for Money
• •Outdoor Living Enthusiasm
• •Innovation (Implied)

Best Practices

• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the specific materials (e.g., "sustainable premium teak," "Sunbrella fabric") and craftsmanship details. Use visuals that reinforce this.
• •Maintain an Inspiring yet Accessible Voice: Balance aspirational imagery and language with clear, practical information about product benefits, customization, and support. Avoid overly technical jargon unless explaining a key benefit.
• •Emphasize the "Why" (Outdoor Enjoyment): Connect product features to the emotional benefits of a great outdoor space – relaxation, entertainment, family time, creating memories.
• •Be Consistently Helpful and Customer-Centric: Ensure all communication channels, from website FAQs to social media responses and sales interactions, reflect a desire to assist and provide solutions. Highlight customer support and after-sales service.
• •Address Concerns Transparently (if they arise): Given the association with Crazy Sales and occasional stock concerns, if issues arise, address them openly and proactively where appropriate, reinforcing Living Culture's commitment to its own standards of quality and service. Ensure warranty information is clear and honored.

Social Perception

Positive for Living Culture Products, Mixed/Cautious due to Crazy Sales Association & Stock Issues, Seen as a Specialist in Outdoor Living, Appreciation for Physical Showrooms

Copy Examples

• •Headline: Create Your Dream Outdoor Oasis. Effortlessly. Body: Imagine stepping into a backyard that’s more than just a space – it’s your personal retreat. At Living Culture, we bring you premium, durable outdoor furniture and shade solutions designed for the New Zealand lifestyle. From sun-drenched afternoons to cozy evenings, live your best life outdoors. Visit our showroom or explore our collection online. Call to Action: Discover Outdoor Living
• •Headline: Quality That Lasts. Memories That Endure. Body: We believe your outdoor space deserves the best. That’s why Living Culture uses only high-quality, weather-resistant materials and expert craftsmanship. Invest in comfort and style that stands the test of time, so you can focus on making memories. Call to Action: Explore Our Pergola Range
• •Headline: Your Vision, Our Expertise. Custom Outdoor Solutions. Body: Need a specific size or a unique design? Living Culture specialises in customising pergolas and patio covers to perfectly fit your space and style. Our friendly experts are here to help you transform your outdoor area into an extension of your home. Call to Action: Get a Custom Quote
• •Headline: Smart Value, Premium Outdoor Living. Body: By working directly with manufacturers, Living Culture offers exceptional outdoor furniture and shade systems without the premium price tag. Experience top-tier design and lasting quality that’s surprisingly accessible. Call to Action: Shop New Arrivals
• •Headline: Feel the Difference. Visit a Living Culture Showroom. Body: Pictures are great, but there’s nothing like experiencing the comfort and quality of Living Culture products firsthand. Touch the materials, test the comfort, and let our team help you design the perfect outdoor sanctuary. Call to Action: Find Your Nearest Showroom