Brand Tone

Professional & Authoritative, Educational & Informative, Technical & Specific, Supportive & Resourceful

Brand Values

• •Expertise & Knowledge Sharing: Committed to providing deep, accurate, and up-to-date technical information in their niche.
• •Professional Development: Focused on empowering IT professionals to enhance their skills, productivity, and career growth.
• •Quality & Practicality: Delivering high-quality educational materials that are directly applicable to real-world IT challenges.
• •Community & Support: Fostering a community through forums and resources to help professionals learn from peers.
• •Comprehensive Coverage: Aiming to cover a wide spectrum of topics relevant to their audience, from foundational to advanced.

Best Practices

• •Know Your Audience Deeply: Always write with the specific IBM Power Systems professional in mind. Use their language, understand their challenges, and address their technical needs directly.
• •Prioritize Clarity and Precision: Technical subjects demand accuracy. Avoid jargon where simpler terms suffice for clarity but maintain technical precision when necessary. Ensure all information is factual and up-to-date.
• •Emphasize Expertise and Authority: Position MC Press as a leading source of knowledge. Use confident language, showcase the expertise of authors, and highlight the depth of the resources offered.
• •Focus on Value and Problem-Solving: Clearly articulate how the products (books, articles, courses) will help the professional solve specific problems, improve their skills, or advance their career.
• •Maintain Professionalism Across All Channels: Whether it's website copy, email newsletters, or social media posts (especially LinkedIn), ensure the tone remains professional, informative, and supportive, consistent with the brand's image.

Social Perception

Respected Niche Authority, Valuable Educational Resource, Go-To for IBM i Professionals, Traditional & Focused

Copy Examples

• •Headline: Master IBM i Security with Our Latest Guide. Body: Equip yourself with the critical knowledge to safeguard your IBM Power Systems. Our new in-depth guide, "Mastering IBM i Security," offers practical strategies and expert insights for today's complex threats. Secure your systems, ensure compliance. Learn more and get your copy.
• •Headline: Advance Your RPG Skills: From Legacy to Leading-Edge. Body: Transform your RPG capabilities. MC Press offers comprehensive resources, from "Evolve Your RPG Coding" to "Advanced, Integrated RPG," designed to bridge the gap between traditional techniques and modern ILE development. Unlock new efficiencies and build robust applications. Explore our RPG library.
• •Headline: Deep Dive into DB2: Optimize Your Database Performance. Body: Is your DB2 database performing at its peak? Our collection of expert-authored books and articles provides the hands-on, nuts-and-bolts information you need to design, manage, and optimize DB2 for IBM i. Enhance your data management strategy today.
• •Headline: Your IBM Power Systems Resource Hub. Body: Stay ahead in the evolving world of IBM i, AIX, and Linux on Power. MC Press Online is your trusted partner, offering thousands of technical articles, extensive code libraries, and authoritative books to boost your on-the-job productivity and career growth. Explore our resources.
• •Headline: Join the Conversation: MC Press Online Forums. Body: Connect with fellow IBM i professionals in the MC Press Online Forums. Share insights, ask questions, and find solutions to your technical challenges. Access a wealth of peer-driven knowledge and downloadable resources. Register for free and participate.