Brand Tone

Friendly, Approachable, Supportive, Encouraging, Educational, Helpful, Creative, Inspiring, Enthusiastic, and Passionate

Brand Values

• •Creativity
• •Education
• •Community
• •Quality
• •Empowerment
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Understand their aspirations, challenges, and language. Write as if you're speaking directly to a creative friend who needs a bit of guidance and encouragement.
• •Embody the Founder's Voice (If Applicable): Kelsey McKnight's passion and expertise are central to the brand. Let her genuine enthusiasm and supportive nature shine through in the copy. Use 'I' and 'we' to foster a personal connection.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Explain concepts in an easy-to-understand, accessible manner, especially for educational content. The goal is to empower, not intimidate.
• •Be Visually and Emotionally Evocative: Use positive, inspiring, and creative language. Words like 'vibrant,' 'sparkle,' 'masterpiece,' 'unleash,' 'empower,' and 'joy' can resonate with the target audience. Use emojis appropriately to add personality and warmth.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media caption, an email, or website copy, the friendly, supportive, and educational tone should be unmistakable. Create a simple tone and style guide for anyone writing for the brand.

Social Perception

Customers likely perceive the brand as a valuable resource for high-quality digital designs and practical creative education. The founder, Kelsey McKnight, is likely seen as a knowledgeable and approachable expert in her field. The brand is perceived as supportive of the crafting and small business community. Users engaging with the educational content likely see the brand as a reliable source for learning new skills (e.g., Canva, Procreate, sublimation). The overall perception is positive, focusing on creativity, learning, and support.

Copy Examples

• •Unleash your creativity with our Mega Craft Bundle! ✨ Inside, you'll find [Number] vibrant, easy-to-use SVG files perfect for your next [Type of project, e.g., t-shirt, mug, card] masterpiece. We've poured our hearts into designing these, so you can spend less time stressing and more time making! Let's get crafty!
• •Ready to finally master [Software, e.g., Canva] and create stunning graphics for your biz? 🎓 Our [Course Name] course breaks it all down, step-by-step, in a super friendly way. No more tech overwhelm, just pure creative fun! Join our community of learners and let's grow together! Link in bio to enroll! 💖 #DigitalDesign #LearnWithKelsey #CreativeBusiness
• •Hey Creatives! 👋 Kelsey here with a quick tip to make your designs POP! ✨ Try [Specific Tip, e.g., layering textures in Procreate] for an instant upgrade. It's easier than you think! We believe everyone has an artist inside them, and we're here to help you let it shine. Happy creating!
• •Hi there! I'm Kelsey, the heart behind McKnight Digital Designs Co. As a fellow creative and educator, my passion is crafting beautiful, high-quality digital resources and courses that empower you to bring your amazing ideas to life. Whether you're a seasoned pro or just starting your creative journey, we're so glad you're here and can't wait to be part of your success story! Let's create something awesome together. 😊
• •Treat Your Craft Stash! 🎉 For a limited time, get [Percentage]% off all our [Category, e.g., Sublimation Designs]! We love seeing what you create, and we're excited to offer this little boost to your next project. Fuel your passion without breaking the bank. Shop now and let your imagination run wild! 🚀