Brand Tone

Authentic & Traditional, Refined & Premium

Brand Values

• •Quality: High-grade matcha from Japan
• •Authenticity: Connecting to the traditional roots of matcha and Japanese tea culture

Best Practices

• •Consistently mention 'Japanese,' 'premium,' 'ceremonial grade,' 'authentic' to reinforce the product's high quality and traditional roots.
• •Highlight the traditional uses of Matcha, such as in Japanese tea ceremonies (Koi-cha and Usu-cha).
• •Focus on the origin of the tea leaves, such as Yabukita, and their suitability for specific purposes like baking or traditional tea preparation.
• •Maintain a tone that balances authenticity and refinement, appealing to both traditional tea enthusiasts and those seeking a premium experience.
• •Showcase collaborations or mentions in trendy contexts (like with Baileys or KITH x Versace - if applicable) to reinforce the modern appeal without sacrificing authenticity.

Social Perception

Trendy, 'Instagrammable' (if associated with a cafe setting) while also emphasizing authenticity and premium quality.

Copy Examples

• •Experience Matcha Superior, sourced directly from Japan, perfect for traditional tea ceremonies.
• •Indulge in the authentic taste of our ceremonial grade Matcha, crafted for Koi-cha and Usu-cha.
• •Discover the refined quality of our Japanese Green Tea, ideal for both traditional preparation and modern desserts.
• •Elevate your baking with CHA CHA Matcha Powder, made with premium Yabukita tea leaves from Japan.
• •From the heart of Japan, our Matcha embodies the true essence of traditional tea culture.