Brand Tone

friendly, community-focused, and traditional

Brand Values

• •Community
• •Tradition & Heritage
• •Customer Service & Trust
• •Quality & Value

Best Practices

• •Always Lead with "Community": Frame communications around the local context. Mention Balbriggan by name, feature local landmarks or events in imagery, and partner with other local businesses or groups.
• •Use a Personal and Approachable Voice: Write copy as if you're speaking to a neighbor. Use "we're here to help" and other friendly phrases. Avoid overly corporate jargon. On social media, sign off posts with a staff member's initial to add a personal touch.
• •Highlight Heritage and Trust: Regularly reference the "Est. 1977" history. Use phrases like "family-run," "a name you can trust," and "over 45 years of experience" to build on the foundation of tradition and reliability.
• •Show, Don't Just Tell: Instead of just saying you have great service, share customer testimonials (with permission). Post photos of the team helping customers and of finished projects in local homes.
• •Be Genuinely Helpful: Your content should provide real value. This could be DIY tips, guides on choosing the right paint, or information on when to plant certain flowers. This reinforces the brand's position as a knowledgeable local expert, not just a retailer.

Social Perception

The public perception of McFadden's is overwhelmingly positive, painting it as a cherished and reliable local institution. Customers and community members view it as the go-to place for specific needs, ranging from school uniforms to custom blinds. Reviews frequently highlight the excellent and accommodating customer service as a key differentiator. The brand is seen as a trustworthy, family-run business that is an integral part of the local fabric. Its association with the Topline Hardware group adds a layer of recognized quality and product range, while its independent, family-run status ensures it is perceived as a local, community-first enterprise.

Copy Examples

• •Getting the garden ready for the weekend? From vibrant summer bedding to the tools you need to get the job done, we've got you covered. Pop in and say hello – we're here to help you make your outdoor space shine! #McFaddensBalbriggan #CommunityGarden #SupportLocal
• •Since 1977, we've helped Balbriggan homes find the perfect finishing touches. Our custom-made Luxaflex® blinds are more than just window dressings; they're a part of your home's story. Swipe to see some recent transformations and visit us for a free design consultation. #Since1977 #FamilyRun #MadeToMeasure #Balbriggan
• •Your Home, Your Style. For Over 45 Years. | Free a href="https://mcfaddensbalbriggan.com/pages/contact">Click & Collect</a> and Expert Advice In-Store.
• •Back to School, Back to McFadden's. Your official stockist for Loreto Balbriggan uniforms. Quality that lasts the school year. #LocalExperts
• •A Splash of Colour for Less! 🎨 15% Off All Frenchic Paint This Week.