Brand Tone

Fun & Energetic, Bold & Confident, Community-Oriented & Friendly, Enthusiastic & Passionate

Brand Values

• •Self-Expression & Individuality
• •Quality & Comfort
• •Customer Satisfaction
• •Joy & Celebration
• •Inclusivity

Best Practices

• •Incorporate words that reflect energy, excitement, and the visual spectacle of festivals (e.g., "dazzling," "electric," "vibrant," "mesmerizing," "epic").
• •Use emojis and exclamation points strategically to convey enthusiasm and a playful, informal tone, aligning with the social media language of the target audience. ✨🦄🔥💖💸
• •Highlight how the outfits make the wearer feel (e.g., "confident," "sexy," "awesome," "ready to dance") and the experiences they enhance, rather than just the product features.
• •Use inclusive language ("our tribe," "join us," "we're all about") and encourage interaction (e.g., tagging, sharing photos) to build a connection with the audience.
• •Let the genuine passion for festival culture shine through. The copy should sound like it's written by someone who loves and understands the scene.

Social Perception

Positive, Reliable, Stylish & On-Trend, Good Value (with discounts)

Copy Examples

• •✨ Shine Brighter Than the Main Stage! ✨ Ready to turn heads and own the dance floor? Our latest collection of psychedelic bodysuits and sequin wonders just dropped. Get your groove on in McEwan Studio. #FestivalFashion #RaveReady #McEwanStudio
• •🦄 Unleash Your Inner Festival Beast! 🦄 Don't just go to the festival, BE the festival. Our funky, comfy, and totally unique rave gear is designed to make you feel as epic as the lineup. Shop now and let your true colours sparkle!
• •🔥 Feel the Bass. Feel the Fabric. Feel Fabulous. 🔥 Crafted for ultimate comfort and standout style, our festival outfits are made for unforgettable nights. High-quality, super-stretchy, and ready for anything. What will your next adventure be? #EDCOutfit #RaveWear #DanceAllNight
• •💖 Join the McEwan Studio Tribe! 💖 We're more than just a brand; we're a community of music lovers, dance floor divas, and festival fanatics! Tag us in your McEwan Studio looks @mcewanstudio for a chance to be featured. Let's spread the sparkle! #FestivalCommunity #RaveLife
• •💸 Snag Your Dream Festi-Fit (for less!) 💸 Life's too short for boring clothes... and for missing out on a deal! Use code TIKTOKMS at checkout for a special discount on your first order. Get ready to dance your heart out in style! #FestivalSale #RaveOutfitOnABudget