Brand Tone

Tech-Savvy, Youthful, and Direct

Brand Values

• •Innovation
• •Quality and Durability
• •Safety
• •Customer-Centricity

Best Practices

• •Lead with the Tech Benefit: Always start with what the technology does for the customer. Instead of just "GaN Charger," say "Charge your laptop and phone 3x faster with our new GaN Charger."
• •Use Energetic and Confident Language: Employ strong, active verbs and a confident tone. Phrases like "Unleash 100W of power," "Power in an Instant," and "Stay Unstoppable" reinforce the brand’s image.
• •Highlight Durability and Quality: Consistently mention the premium materials used, such as "nylon braided," "zinc alloy," and "reinforced connectors," to build a narrative of long-lasting products.
• •Incorporate Social Proof: Leverage user feedback by embedding positive reviews in product pages or creating social media posts from user-generated content with the #McdodoPH hashtag.
• •Keep it Visually Connected: Ensure the copy complements the visual style. For modern, sleek product shots, use clean, direct, and minimalist text. For dynamic TikTok videos, use short, punchy captions and on-screen text that match the energy.

Social Perception

The public perceives Mcdodo Philippines as a reliable and value-for-money brand in the mobile accessories market.

Copy Examples

• •One plug, all your power. The Mcdodo 100W GaN Charger is small enough for your pocket but powerful enough for your laptop and phone. Upgrade to the future of fast charging. #McdodoPH #GaNCharger #TechUpgrade
• •That flimsy cable has failed you for the last time. It’s time for an upgrade that keeps up with you. ⚡ #Mcdodo #FastCharging #Unbreakable #TechTok
• •Know Your Speed. In Real Time. Our Digital Display cables show you the power output, so you're always in control of your charge. Innovation you can see. Shop Now.
• •What’s your biggest charging annoyance while gaming?
• •Your Phone on 1%? We Felt That. Never get caught with a dead battery again. From pocket-sized power banks to ultra-fast wall chargers, we have the power you need to stay connected. For a limited time, get 20% off all power banks.