Brand Tone

Authentic, Personal, Spiritual, and Calming.

Brand Values

• •Artisanal Craftsmanship
• •Personalization and Uniqueness
• •Accessible Well-being
• •Passion and Integrity

Best Practices

• •Maintain the Founder's Voice: Always write from a personal "I" perspective, reinforcing the authentic, one-on-one connection.
• •Highlight the "Handmade" Aspect: Continuously use terms like "handmade," "artisanal," and "crafted by hand" to emphasize the core value.
• •Weave in the Wellness Angle: Seamlessly integrate words associated with well-being, such as "zen," "calming," "energy," and "spiritual," into product descriptions.
• •Tell the Story Behind the Products: Share the inspiration for a new piece or the specific properties of the stones used, adding depth and emotional value.
• •Emphasize Customization: Regularly remind the audience about the possibility of custom-made orders to reinforce personalization and unique service.

Social Perception

Genuine, small-scale artisanal business, trusted source for unique and handmade items, perceived as the work of a single passionate individual, adding charm and trustworthiness.

Copy Examples

• •Inspired by nature, crafted by hand. Discover our new stainless steel necklace, designed to be as durable and elegant as you are. A unique piece to reflect your image.
• •Breathe in peace, exhale stress. Our new hand-poured soy candle, 'Zen Garden,' is adorned with calming crystals to transform your space into a sanctuary of tranquility.
• •Weave your own dreams. Let's create the perfect dream catcher for your space, handmade to your desires to capture bad dreams and beautify your decor.
• •From a simple idea to a finished piece, every creation is a journey of passion. It brings me so much joy to design these items for you in my spare time. Thank you for supporting handmade art!
• •Looking for a truly unique piece of jewelry? I love bringing your ideas to life! Send me a message with your design, and together we will create your perfect jewel.