Brand Tone

friendly, community-focused, professional, caring, and informative

Brand Values

• •Community Focus
• •Patient-Centred Care
• •Professionalism & Expertise
• •Friendliness & Approachability
• •Accessibility

Best Practices

• •Prioritize "Community" and "Care": Always frame messaging with the local community and genuine care for the customer's well-being at the forefront. Use words like "your local," "your family," "we care," "support."
• •Maintain a Friendly and Approachable Voice: Write as if you're having a helpful conversation with a neighbour. Avoid overly technical jargon unless necessary, and if so, explain it simply. Use contractions (e.g., "we're," "don't") to foster a more conversational feel.
• •Be Informative and Trustworthy: Ensure all health-related information is accurate, up-to-date, and easy to understand. Position the pharmacy as a reliable source of expert advice.
• •Showcase the Personal Element: Feature staff (with their permission), share stories of community involvement, and highlight the "family-run" aspect to build connection and trust.
• •Consistency Across Platforms: Ensure the tone used on the website, social media, in-store, and in any advertisements is aligned. Whether it's a Facebook post, a product description online, or a response to a customer query, the friendly, caring, and professional voice of McDermotts Pharmacy should be evident.

Social Perception

McDermotts Pharmacy is generally perceived positively within its local communities. Customer reviews, though sometimes scarce on larger platforms for specific locations, tend to highlight friendly staff and good service when found. The Facebook page for the Showgrounds location shows positive engagement, with customers appreciating the information shared and the services offered.

Copy Examples

• •Sun's out, smiles out! ☀️ Don't forget your SPF! Pop into McDermotts Pharmacy – your local spot for friendly advice and all your sun care essentials. Let's keep your skin healthy and happy this summer! #CommunityCare #SunSafety #McDermottsPharmacy
• •Your Health, Our Priority. From expert prescription advice to flu vaccinations and skincare consultations, our caring team at McDermotts Pharmacy is here for you and your family. Visit us in Showgrounds, Sligo or Erris, Belmullet.
• •Feeling sluggish? 🤔 Our knowledgeable pharmacists can help you find the right vitamins and supplements to put a spring back in your step! Visit McDermotts Showgrounds or Erris Pharmacy today – we’re always here to help. #WellnessWednesday #ExpertAdvice #SupportLocal
• •McDermotts Pharmacy: Proudly serving the Sligo and Belmullet communities. We're more than just a pharmacy; we're your neighbours, dedicated to providing trusted care and a friendly face. Your well-being is at the heart of what we do. #FamilyRun #LocalPharmacy
• •Got questions about your medication? Our pharmacists are here to listen and provide clear, professional advice. Don't hesitate to ask – we're committed to your understanding and well-being. #AskYourPharmacist #McDermottsCares