Tono de Marca

Authentic, Patriotic, and Respectful

Valores de Marca

• •Craftsmanship
• •Patriotism
• •Customer Dedication

Mejores Prácticas

• •Always start with the core of your brand; consistently mention "Veteran Owned," "Handcrafted in the USA," or "American-Made" in headlines, bios, and product descriptions to set the tone and reinforce your primary value proposition.
• •Employ strong, confident language that conveys durability, quality, and pride, using terms like "forged," "precision-cut," "durable," "timeless," and "handcrafted."
• •Explain the significance of products like military flags or custom family name signs, framing them as "tributes," "heirlooms," or "symbols of honor."
• •Maintain a straightforward, respectful, and appreciative voice, avoiding overly casual slang or corporate jargon, which aligns with the brand's military and patriotic ethos.
• •Utilize testimonials and user-submitted photos in marketing to showcase customer pride and reinforce the brand's values of quality and patriotic pride, especially from customers who purchased meaningful gifts.

Percepción Social

Customers perceive McCurdy Wood and Metal as a high-quality, trustworthy, and efficient provider of artisanal and unique patriotic and personalized decor.

Ejemplos de Copy

• •Forged from 100% American steel and handcrafted with pride in our Texas workshop. This isn't just a piece of decor; it's a symbol of durability and freedom, built by a veteran-owned business to honor our nation's strength. The durable powder-coat finish ensures it stands as a timeless tribute, indoors or out.
• •McCurdy Wood and Metal: American Craftsmanship. Veteran Owned. Built to Last.
• •Honor their service with a gift that truly means something. Our officially licensed USMC signs are handcrafted with precision and respect, right here in the USA. Support a veteran-owned business and give a piece of art that tells a story of pride.
• •From a passion project in a small workshop to a full-time mission. As a veteran-owned and operated business, we don't just create wood and metal art —we forge symbols of pride, family, and patriotism. Every piece we make is a testament to the values we hold dear: quality craftsmanship and unwavering dedication.
• •A Perfect Gift for the Patriot in Your Life | Handcrafted in the USA