Brand Tone

Friendly and Approachable, Professional and Trustworthy, Passionate and Dedicated, Community-Oriented, Proudly Irish

Brand Values

• •Affordable Quality
• •Customer Care
• •Integrity and Trust
• •Passion for Jewellery
• •Heritage and Tradition
• •Supporting Irish Design

Best Practices

• •Emphasize Family & Heritage: Consistently weave in the narrative of being a family-run business with deep roots in the community. Use phrases like "our family," "since [year]," "trusted for generations."
• •Use Warm, Welcoming, and Personal Language: Write as if you're speaking to a friend or a valued member of the community. Use words like "we're delighted," "we love to help," "your special moments." Avoid overly formal or impersonal corporate jargon.
• •Highlight Irish Identity and Craftsmanship: Proudly mention your Irish roots, showcase Irish designers, and explain the significance of traditional designs like Claddagh and Celtic pieces. This reinforces authenticity and a unique selling proposition.
• •Focus on Customer Emotion and Connection: Connect jewellery to the emotions and milestones it represents – love, celebration, remembrance, joy. Frame products around how they make the customer *feel* or the memories they create.
• •Maintain a Helpful and Passionate Voice: Convey genuine enthusiasm for jewellery and a desire to assist customers. Offer advice, share knowledge (e.g., through blog posts on jewellery care or designer spotlights), and always be approachable in your communications.

Social Perception

Highly Regarded Locally, Trusted Retailer, Source of Unique & Quality Pieces, Warm and Welcoming, Reliable Online and Offline

Copy Examples

• •Headline: More Than Just Jewellery, It's a Piece of Your Story. Body: For over 29 years, our family has been helping yours celebrate life's special moments. Discover hand-picked Irish and European designs, crafted with love and meant to be treasured. Visit McCarthy's Jewellery – where every piece tells a tale. Call to Action: Find Your Storyteller Piece Today.
• •Headline: Generations of Craftsmanship, Generations of Trust. Body: At McCarthy's Jewellery, quality and care are at the heart of everything we do. From stunning Claddagh rings to contemporary sparkle, find affordable luxury that lasts. Call to Action: Explore Our Collections in Galway & Online.
• •Headline: Your Perfect Piece Awaits. Our Family Is Here to Help. Body: Feeling unsure where to start? Our friendly team at McCarthy's Jewellery loves sharing their passion. We’re here to guide you to that special something, whether it's a gift from the heart or a treat for yourself. Call to Action: Chat With Our Jewellery Lovers!
• •Headline: The Spirit of Ireland, Beautifully Crafted. Body: Embrace your heritage with our exquisite collection of authentic Celtic and Claddagh jewellery. Hand-selected by the McCarthy sisters, each piece carries the legacy of Irish design and our family’s passion. Call to Action: Discover Irish Treasures Now.
• •Headline: Celebrating You, With Designs as Unique as Your Journey. Body: We believe jewellery should be as individual as you are. That’s why we carefully curate exciting designs from talented Irish and European artisans, ensuring you find something truly special at McCarthy's Jewellery. Call to Action: Unearth Your Unique Sparkle.