Brand Tone

professional and caring, friendly, approachable, and community-oriented, engaging and relatable

Brand Values

• •Customer Well-being and Patient-Centered Care
• •Community Focus
• •Professionalism and Expertise
• •Quality Service
• •Accessibility and Trust
• •Irish Family-Owned Identity
• •Adaptability and Innovation

Best Practices

• •Prioritize "Care" and "Community": Always thread the themes of patient well-being and local community support through all communications. Use language that reflects empathy and local connection.
• •Balance Expertise with Approachability: While conveying professionalism and knowledge, ensure the tone remains warm, understandable, and inviting. Avoid overly clinical jargon where possible.
• •Be Genuinely Helpful: Content should aim to provide real value, whether it's health advice, service information, or product benefits, reinforcing the pharmacy's role as a trusted health resource.
• •Highlight Your People: Showcase the friendly and expert staff. Personal touches can reinforce the family-run, caring image.
• •Maintain Consistency Across Platforms: While the style may adapt (e.g., more informal on TikTok), the core values of care, professionalism, and community focus should remain evident and consistent.

Social Perception

helpful, knowledgeable, friendly, willing to go the extra mile, reliable and trustworthy provider of pharmaceutical care and health advice, integral part of the community, modern and approachable

Copy Examples

• •At McCartan's Pharmacy, your family's health is our family's commitment. As a proudly Irish, family-owned pharmacy, we offer expert advice and a warm welcome in your community.
• •More than just prescriptions. Discover a range of health services at McCartan's, from heart health checks to travel vaccinations, all delivered by our caring, professional team.
• •(Social Media Post): "Wellness Wednesday tip from your trusted team at McCartan's! 🌿 Our pharmacists are always here for a friendly chat and expert guidance on all your health queries. #McCartansCare #CommunityHealth"
• •Supporting our community's well-being is at the heart of what we do. McCartan's Pharmacy: Award-winning care you can rely on, right on your doorstep.
• •From the latest skincare advice to managing your medication, our knowledgeable team at McCartan's provides personalised service to keep you and your loved ones healthy.