Brand Tone

Approachable and Welcoming, Quirky and Humorous, Innovative and Experimental, Thought-Provoking and Challenging, Sophisticated yet Unpretentious, Engaging and Community-Focused

Brand Values

• •Inclusivity
• •Human-centricity
• •Adventurousness/Risk-Taking
• •Excellence
• •Creativity and Innovation
• •Dialogue and Understanding
• •Community Engagement

Best Practices

• •Embrace the "Both/And": Consistently balance sophistication with unpretentiousness. Use intelligent but accessible language. Showcase world-class art alongside fun, quirky event promotions.
• •Inject Personality & Humor (Appropriately): Don't be afraid to be witty or a little irreverent where it fits, especially on social media. Let the museum's "quirky" side shine through in event descriptions and engagement.
• •Be Genuinely Welcoming & Inclusive: Use inviting language that speaks to "all audiences." Highlight accessibility and community programs. Ensure visuals represent diverse voices and experiences.
• •Champion Curiosity & Dialogue: Frame content with questions, invite interaction, and emphasize the thought-provoking nature of the art and programs. Encourage visitors to form their own interpretations.
• •Stay Dynamic & Current: Reflect the "contemporary" aspect in your communications. Keep content fresh, relevant, and forward-looking, mirroring the innovative spirit of the museum and its exhibitions.

Social Perception

Positive & Engaging, Distinct from Traditional Museums, Community Hub, Accessible & Welcoming, Innovative & Risk-Taking, Valued Cultural Institution

Copy Examples

• •Headline: Art that makes you think (and maybe snort-laugh a little). Body: Dive into a world where "serious art" and "serious fun" are best friends. MCA Denver: Contemporary experiences that’ll stick with you. #ArtfullyUnexpected
• •Headline: Not Your Grandma’s Art Museum (Unless Grandma is Super Cool). Body: We’re shaking up the art scene with mind-bending exhibitions, rooftop vibes, and events that are anything but stuffy. Come get contemporary. #MCADenver #DenverArt
• •Headline: Curious? Come On In. Body: MCA Denver is your space to explore the now, question everything, and connect with art (and other awesome humans). No art degree required, just an open mind. #BeCurious #ContemporaryArtDenver
• •Headline: Where Ideas Spark & Conversations Flow. Body: From challenging exhibitions to unique events that blend art with the unexpected, we’re Denver’s home for creative exploration. Join the dialogue. #MCADialogue #CreativeDenver
• •Headline: Risk-Takers & Art-Makers Welcome. Body: We celebrate the bold, the new, and the slightly irreverent. Experience contemporary art that pushes boundaries and programs that make you part of the story. #MCARiskTakers #DenverCulture