Brand Tone

Romantic & Sensual, Modern & Edgy, Empowering & Confident, Sophisticated & Elegant, Artistic & Expressive

Brand Values

• •Femininity: Celebrating and empowering all facets of womanhood – strength, softness, sensuality, and individuality.
• •Craftsmanship & Quality: Emphasis on high-quality fabrics and traditional Polish artisan techniques like hand-knitting, embroidery, and plaited leather.
• •Individuality & Self-Expression: Encouraging women to be "their own muses" and express their unique identities through fashion.
• •Heritage & Modernity: Drawing inspiration from Slavic roots and Polish artistic heritage while creating contemporary designs.
• •Authenticity: Staying true to a unique vision and conveying timeless emotions rather than chasing trends.
• •Contrast & Duality: Exploring the interplay between seemingly opposing concepts like romanticism and edginess, strength and sensitivity, minimalism and sexiness.

Best Practices

• •Embrace Poetic & Evocative Language: Use words that conjure imagery of romance, strength, art, and sensuality. Think in metaphors (e.g., "poetry of petals," "dialogue between," "weave heritage").
• •Highlight the Duality: Consistently weave in the brand's core philosophy of contrasts – soft yet strong, romantic yet bold, heritage yet modern.
• •Focus on Empowerment: Frame product benefits around how they make the wearer feel – confident, powerful, unique, expressive. Reinforce the "be your own muse" concept.
• •Emphasize Craftsmanship & Exclusivity: Subtly remind the audience of the quality of materials and the artisanal skill involved in creating each piece, justifying its luxury status.
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy perfectly complements the visual aesthetic of the brand (as seen on the website and Instagram). The language should feel as curated and sophisticated as the imagery.

Social Perception

Luxury & Aspirational, Distinctive & Recognizable, Celebrity Endorsed, Artistically Respected, Expanding Accessibility (with H&M)

Copy Examples

• •Unveil your strength, wrapped in the poetry of petals. This silhouette, a dialogue between modern structure and timeless romance, empowers you to be your own masterpiece. Crafted with passion, designed for the unforgettable.
• •At Magda Butrym, we believe femininity is a force. It's the delicate strength of a rose blooming against the odds, the bold confidence of a perfectly tailored line. We weave heritage with a modern vision, crafting not just garments, but extensions of your unique spirit.
• •Dare to be soft, dare to be strong. Our latest collection explores the beautiful complexity of being a woman. Find your power in the details. #MagdaButrym #BeYourOwnMuse #ModernRomance
• •Bloom Boldly: Discover the New Magda Butrym Collection
• •Magda Butrym: Where Craftsmanship Meets a New Femininity. Explore Designs That Empower.