Brand Tone

Holistic & Caring, Inspiring & Empowering, Natural & Transparent, Energetic & Positive, Approachable & Educational

Brand Values

• •Holistic Health & Balance
• •Inspired by Nature
• •Sustained Energy & Clarity
• •Transparency
• •Sustainability

Best Practices

• •Reflect the founders' healthcare background and purpose-driven approach.
• •Highlight Natural Purity & Transparency: Always emphasize the natural, plant-based ingredients and the absence of artificial additives.
• •Be open about sourcing and the benefits of each component, reinforcing the value of transparency.
• •Use inspiring and uplifting language.
• •Maintain an Educational & Approachable Voice: Continue to share knowledge about functional mushrooms and holistic health in an easy-to-understand, friendly manner. Encourage questions and interaction, fostering a sense of community.

Social Perception

Health-Conscious Choice, Quality Product, Effective, Trustworthy (Emerging), Part of a Growing Trend

Copy Examples

• •Sustained Energy, No Crash Balance | Focus | Vitality Go Mush Today ✨ Only for the Brave Who Dare to Try #MushroomCoffee.
• •✨ Unlock Your Natural Radiance with SÄGE MUSH
• •At SÄGE MUSH, we believe true energy comes from harmony with nature.
• •For focus that flows, energy that lasts, and a commitment to a healthier you and a healthier planet.
• •Mushroom Coffee = More Energy Sustained Energy, No Crash Balance | Focus | Vitality